Rotten Tomatoes had to change how it operates to accommodate this disaster!
http://editorial.rottentomatoes.com/article/making-some-changes/
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The Trolls won this skirmish and will just move their battlefront to the next three targets. Then the pressure will be placed on critics both normal and Top Critics to negatively rate Captain Marvel.
I guarantee you they will down vote the audience ratings with a flood of negative comments, as well as give Captain Marvel 0 of 5 stars upon release. Captain Marvel will have the lowest Audience Rating of any movie on Rottentomatoes with a substantial number of reviews. I don't know if it will be the Worst reviewed movie of all time but there will be tremendous pressure on critics just as it was with Black Panther. Except this will be greater.
This brouhaha has already spilled over to Social Media and the YouTube monetization mechanism has given YouTube Influencers incentive to keep this going as they are gaining tons of clicks/views, both sympathetic and curious. They will claim victory regardless of the Opening Boxoffice and or the final numbers.
The narrative is set and there is no way Brie, Captain Marvel and Marvel/Disney can win this. They can't change the narrative.
Marvel is just going to have to ride this out. Moves such as what Rotten Tomatoes just did just added fuel to the fire and emboldened them.
I shall make a larger point than before. Though you make some fair points, I’m reluctant to say that they’ve won. Nope, I do not think so.
Have they done any real damage? To an certain extent, unfortunately yes. For instance, some of the alt reich’s most beloved (unapologetically hypocritical) dangerous conspiracy wack jobs went after James Gunn for being someone who wasn’t like them, and we know how that turned out. Furthermore, let’s not gloss over the fact that “some” of these obsessed anti-SJW alt reich chumps have been known to carry real violent attacks against those they are repeatedly told are their enemies. Granted, the majority of them don’t need to be told who they should hate but certain public figures out there have completely emboldened them.
So yes, they can be a serious problem that goes beyond internet trolling. And before I go any further, it can ONLY be the anti-equality, anti-feminist, anti-diversity incel alt-righters behind this negativity. Unless any of them only read the headlines and fail to do any research, then let’s be real... it is, in fact, a pack of far reich jackoffs doing all of this crying. But the universe forbid any of these goons decide to take this Captain Marvel smear campaign more seriously than they already do (you think the couldn’t get any more insane) what is this effort of senseless downvoting and endless anti-SJW whining by klan chumps ultimately going to accomplish when you look at the bigger picture? When they went after Black Panther this way, did they keep real audiences away from making this MCU film a bigger success than anyone could have ever expected? Not even close.
Their hateful messaging has sadly reached enough people (all those insufferable YouTube fascist videos spreading like a virus), but as unrelenting as their agenda is when it comes to CM, I strongly doubt their excessive trolling will do any permanent damage to Captain Marvel. Perhaps their smear campaign against Brie is concerning, but, I believe this shall pass and no one except these insignificant hate groups will keep obsessing over it. This move by RT was a long time coming anyway; the trolls should NOT be appeased. Hollywood is notably and fortunately not pandering to bigoted maga swines, and thus said swines need to vent like only they know how.
But we’ll see what the future truly holds. If I am confident about 1 thing, is Brie Larson & Captain Marvel won’t be going ANYWHERE anytime soon — she, Disney and Marvel haven’t really lost... not by a long shot! Come on. This is all providing the movie lives up to its early buzz, of course. And if it does, then Larson/Disney/Marvel will ride this out just like they did with Black Panther while the trolls’ coordinated efforts to bring the movie and its lead actress down will only backfire in a way that actually counts. All that matters in the end is what real fans and audiences (the majority) think.
But we’ll see what the future truly holds. If I am confident about 1 thing, is Brie Larson & Captain Marvel won’t be going ANYWHERE anytime soon — she, Disney and Marvel haven’t really lost... not by a long shot! Come on. This is all providing the movie lives up to its early buzz, of course. And if it does, then Larson/Disney/Marvel will ride this out just like they did with Black Panther while the trolls’ coordinated efforts to bring the movie and its lead actress down will only backfire in a way that actually counts. All that matters in the end is what real fans and audiences (the majority) think.I enthusiastically agree with you.
RT should have allowed the issue to die out as you see how much more momentum was created against the film by YouTube influencers, who are making a huge payday off of this and who continue to "Goose" the issue. I'm still curious as to how International audiences are receiving all of this.
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Does anyone really consider the rating a film gets on Rotten Tomatoes, IMDB, or any other sites to mean much? They're easily gamed, hacked, and corrupted, and influence no one's decision to see or not see a film. I suppose the only one that has much merit is Cinemascore, because it's the only one that surveys audience members who have actually seen the film.
Let the mindless masses and trolls have their ratings boards. It gives them a vacuum into which to shout their hatred and insecurities and keeps them from bothering the rest of us.
Yeah, they've never meant much to me.
shareDoes anyone really consider the rating a film gets on Rotten Tomatoes, IMDB, or any other sites to mean much? They're easily gamed, hacked, and corrupted, and influence no one's decision to see or not see a film. I suppose the only one that has much merit is Cinemascore, because it's the only one that surveys audience members who have actually seen the film.All you stated is true. But here is the underlying issue that RT has and maybe the reason their parent ownership took this action.
RT like IMDB before it and also like Facebook had figured out a way to monetize their data collection and their collection efforts and sell their brand to the Movie Industry. That "Certified Fresh" was being used in movie marketing just like Oscar Nominated or Oscar Winner. That means that data and that symbol can be sold to marketers through API's and access to their database. If you tarnish one part of their data business then all of the value of that data regardless if it is tainted or not is suspect. Even MovieChat still uses a data portal to IMDB with that little link up in the right hand corner.
This issue with Captain Marvel and the gaming of the Audience Rating has been gestating for a long time. The shareholders for Comcast, WB and Fandango were put in the position of having to act as their Brand was suffering due to this trolling of Captain Marvel and Brie Larson. In one fell swoop the tirade of trolling made most of the RT data unreliable and the site has lost all viability to the movie industry. share
Doesn't the change increase the site's reliability? They've disallowed people to rate or review a film, either positively or negatively, until the film comes out. In other words, you can't review a film you haven't seen, at least until it's out. The only possible change is that the ratings can become more accurate. They can also remain the same, but they can't become less accurate. Seems like a win for RT, no?
shareIf the movie industry was using the Interest/Not Interested data as a data point for projection of hype or demand to see a movie as a predictor of Box Office? They can no longer sell that data. No win for RT.
As a Data Aggregator for critic reviews and ratings the perception of reliable numbers and reviews should have remained the same but the audience has long maintained that Disney has bought the critics and this change, even though it has NOTHING to do with Disney, is being conspiratoralized as being all about Disney, Disney's control and Disney's out-sized impact on the industry. This controversy and RT's effort to harden the rules of audience engagement does nothing to refute what isn't really there, "The perception of a Disney bias and control over film critics and movie reviewers". Wrongly the Perception has become Reality.
Does "Certified Fresh" mean anything any more being plastered on a movie placard or on DVD cases? Will "Certified Fresh" move product if it is felt that it is not a fair arbiter of film review quality?
RT expanded their pool of Critics and Top critics to include YouTube Influencers in an effort to diversify and quell some of the push back from the public and this latest effort blunts that positive move even though the Critic expansion was disliked by the public.
Trolls have won this skirmish even though this cause and effect wasn't what they were after.
You forgot to blame it on Russia.
shareIT'S NOT A RATING. IT'S NOT A REVIEW. It was a "WANT TO SEE?" section. As in, RT was asking people whether they... "WANT TO SEE?" a movie. Yes. Understand?
Absolutely unbelievable that people are still spouting such blatantly incorrect crap. In fact, RT claims they removed it because idiots like you couldn't tell the difference. Or rather, idiots like you read articles from idiots in the media who couldn't tell the difference.
Have you yet gone onto Rotten Tomatoes and read what they've done? They eliminated the ability for users to review films that haven't been released. They also removed a useless "don't want to see" option, but that was not the big change, and it's not one that makes any difference other than to make the site a bit more useful. Quit complaining about something you don't understand.
shareComic book trash is all 0/10.
shareCritics will be pressured to give negative reviews!? Critics will go into religious fervor and righteously proclaim this the best movie of all time, just to spite the heretics. This is not the first time something like this has happened. You have a persecution complex.
shareAgain, let's make it clear: "trolls" = people who disagree with you. And they... *GASP*, don't want to see Captain Marvel. What a travesty that is, I can hardly fathom it, I think a crying spell is coming on...
shareYou sound crazy.
I don't like these MRA idiots anymore than you do, but I also believe in freedom for the masses, and am not keen on seeing multi-billion-dollar corporations throw their power around to silence people, even when those people are talking sh*t.
In a free and democratic society, we sometimes have to accept that idiots will talk sh*t. Siding with the corporations makes you seem elitist and anti-democratic.
teehee
sharelol u mad that people aren't hyped for this movie?
Also great to see you don't believe in free speech - anyone with an opposing view is a 'troll' ..... or part of the German Nazi Party from the 30's? You literally went mental just now ...
Settle down.