MovieChat Forums > General Discussion > True reason Amazon closed Imdb forums

True reason Amazon closed Imdb forums


Does anyone have some insider knowledge about the actual reason the forums were closed?
How about traffic statistics on Imdb? Anything besides Alexa(also owned by Amazon)?

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Maybe they got tired of the incessant bitching?

"You're censoring people, you Nazis!"
"You're not censoring enough people, you Nazis!"

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The last 12 months at IMDb were insane. It was almost like the place had been invaded by a bunch of trolls whose job was to behave so badly that it would give Amazon an excuse to close the Boards down. Gee imagine that !

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I think that's true in the sense that trolls were NOT the reason they were shut down.
The only believable reason to close them that I heard of (but no proof) is because the forums hosted very much insider secrets about directors, actors etc and a big portion of Hollywood actually pressured to have that data removed.

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I doubt that very much. I never saw anything like that in the nine years I was on the IMDb Boards. I think it was probably that Amazon didn't want a venue where people could freely say what they wanted about new films and television shows. Bad for business. And you have to remember that the IMDb Boards were very active.


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That makes sense. There might also have been concern that un-moderated or poorly-moderated commentary might have raised some issues for the site we see with the large social media platforms, in terms of responsibility for hate-talk, manipulation by bots, weaponized bad actors.

I'd have to think that traffic on the IMDB site is only a ghost of what it was (though I could be wrong). I never go there, wiki has all the better content without the ads, context-switches, javascript woggles in the way.

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I think this was it. Those forums were counter productive to business.

Same when Netflix ditched is rating system. Lots of garbage films got low ratings for all to see - meaning less would watch them, reducing their watched numbers.
I don't know what Netflix is doing now about ratings as I no longer use it.

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One of the things I've heard is that on some of the actor's boards, people posted things that were violations of the actor's privacy, or the privacy of people close to them, and that IMDB was worried about legal blowback. I mean stuff that either came from stalkers, or stuff that would be of use to stalkers.

I have no idea if this is true. I posted there on and off for years and never saw this stuff, but then I never went to the forums dedicated to boy band members or cute teen boy actors.

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What were these "trolls" saying?

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It's dead Jim!!

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Yes. The SVU page alone.
Did people, really hate Olivia Benson that much, lol.

I miss it everyday.
This is a great site, but I as I'm guessing others found it to late.

I also never understood how they thought Twitter would be the substitute. ?

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As usual, I blame Kowalski.

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HE'S THE REASON THE ECONOMY HAS TANKED!

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DIDN'T HE CREATE COVID ALSO?? :)

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I SECOND THIS.☝🏾

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It's not profitable enough, I guess.

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Apparently, one of the cleaners unplugged the hard drive by mistake when they plugged in their vacuum.

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You'd be amazed how many times that actually happens in I.T.
in the old days at least .

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Yes, I’ve experienced it myself, lol.

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Rightly or wrongly, the IMDb forums had acquired a widespread reputation for being a troll-infested swamp. Amazon didn't want their brand associated with that. So they faced a choice between fixing the system at great expense or shutting it down.

Given that (according to their own claims at the time) only around 7% of IMDb visitors ever used the forums, they weren't the great draw that those of us who did use them imagined them to be. The database itself was (and remains) the draw. IMDb could afford to ditch the forums...

... so they did. It all comes down to money. It always comes down to money.

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The breadth of their coverage is probably unique but in my experience, for most of the films or music artists I have found the need to investigate, wiki has more actual content, right there in a single page.

What is the considerable value-add of IMDB ? I'm probably missing something. I use the forums here (very much including the archived IMDB forum content) or the mrqe website for reviews/discussions.

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I don't really know. I was very firmly in that minority of users who only really visited IMDb for the forums. Even when the forums were there, I tended to look up film information on Wikipedia. The IMDb user interface is even more horribly fussy and cluttered now than it was back then, so I almost never go there.

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"The IMDb user interface is even more horribly fussy and cluttered now than it was back then"

It still looks fine to me...

https://i.imgur.com/bBX97JI.png

... pretty much the same as it's looked for at least 20 years. When they first drastically changed the layout many years ago, there was an option to keep the old layout, which of course I did. I figured that they would soon eliminate that option, forcing everyone to use the atrocious new layout, but so far they haven't. I don't know if the option still exists to select the old layout or not; it might be a case of me being "grandfathered" in. I'm not going to mess around with it to find out, i.e., if I switch to the current layout to see if I can switch back to the classic layout, I might not be able to, which would suck wicked bad.

I use IMDb and Wikipedia for different things. If I just want to see the cast list I go to IMDb because it's right there near the top of the page, and even includes thumbnail pictures of most actors. With Wikipedia you have to scroll down to the "cast" section (or click the link in the menu) and even then you don't get a full list, and there are no thumbnail pictures. I also like the "Technical Specs" link on the right, which Wikipedia doesn't have at all, since a lot of times the only information I want to know about a movie is whether it was shot on film or video.

On the other hand, if I'm looking for a detailed plot summary and/or details about the making of the movie, I go to Wikipedia first.

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I use IMDb so little, I can't recall if I'm on the old layout or the new one. Probably the new one. I usually adopt these things quickly to try to get used to them in the (perhaps mistaken, in this case) belief that you're going to have it forced on you at some point anyway.

But I was never fond of the interface there.

If I just want to see the cast list I go to IMDb because it's right there near the top of the page, and even includes thumbnail pictures of most actors.


Fair enough. But I find Letterboxd serves my own needs for this kind of thing. To me, it's a much more streamlined and pleasant interface. But horses for courses, isn't it?

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It's always the money.

"they weren't the great draw that those of us who did use them imagined them to be."

It's interesting to me how people view things through their own experience. It reminds me of the people that think that college sports are such a great financial asset to universities. It's impossible to have any manner of intelligent debate with these people, because they are sports obsessed. Sports revenue is pennies next to government grants.

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Yes. There were lots of threads at the time of the announcement from people wondering why Amazon was destroying its own business. And, even as someone who was disappointed to see the forums close, I thought 'You know what? They've probably looked at the spreadsheets and all the other data and concluded it'll be fine.'

And -- guess what? -- looks like it was fine. I still miss those forums though.

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I still miss the forums too. I remember people trying to gather metrics so they could prove how much traffic they would lose by shutting down the message boards. Obviously, it wasn't a loss for them otherwise they would have found a way to bring them back. IMDb is doing fine.

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Yup. I mostly miss it for the raw numbers. It may have only been 7% of IMDb visitors overall, but it was still a lot of film fans gathered together in one place. But, oh well, it's gone. It's not coming back.

I still hope that someday someone will design and implement something that represents an adequate replacement. But that doesn't seem particularly likely either. We've just got outposts like this one now. And we'll have to make do.

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Same reason Yahoo Answers got shutdown. Too many trolls, not enough moderators to deal with it. I remember seeing one troll who saturated the Film General Board every night with some spam sales pitch. You’d go on there in the morning and whole first page would just be troll/spam posts.

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I heard some unsubstantiated rumors that Amazon didn't like the negative comments and reviews of films because they were afraid it would hurt its sales of DVDs/Blu-rays. That makes sense to me since everything is always about money.

I find it hard to believe that a giant company like Amazon couldn't afford to hire moderators. It would have been very simple to just shut down the troll accounts.

This is one of the many reasons why I despise Scamazon.

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