MovieChat Forums > The Marvels (2023) Discussion > They will learn nothing from this

They will learn nothing from this


Disney will still continue to run Marvel into the ground.

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That was always the plan. They never cared about making money.

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And Star Wars and Indiana Jones and Pixar.

And we know how they'll do it...

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Putting in women and making them gay and lame???

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I think the only thing that's gonna stop them is going bankrupt. That ESG money isn't gonna help them in the long run, and it isn't even doing that now.

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It is a pleasing failure, but Di$ney seem committed to social media likes

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failing upwards, higher, further, faster.

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What would it basically take for Disney/MARVEL to fold at this point?? DEADPOOL 3 being a bomb or what??

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disney is too big to fold. so many other forms of financial support. they can make fail movies forever. not sure why they'd bother - for a tiny loud minority that clearly can't afford to support films? kind dumb there

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people continue to keep popping out kids. this means a new version of mermaid, frozen etc every few years and the parents take the kids to the new version - or buy/stream online whatever, disney banks for ever

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Robert Iger actually said so far there was no long term issue, only short term problems.

Basically it means there is nothing wrong with what is happening so far, only some isolated incidents of failures, which it is mostly just superhero fatigue.

So why would they change when they think there is nothing wrong?

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Deadpool 3 is going to have to a special kind of awful for it to flop

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Taylor Swift being in the movie like is rumored.. That would pretty much ruin it for me

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IN A VERY SMALL BIT PART AS THE DAZZLER...A CHARACTER THAT SHE IS ACTUALLY KIND OF PERFECT FOR.

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Though Taylor Swift was never an actress. There are other singers/actresses out there, the decision to choose her I think would be mainly to attract her fans, not based on her ability as an actress.

Her fame most likely would result people seeing Taylor Swift instead of the dazzler on screen, and that could ruin the movie for a lot of people.

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BINGO!! That's exactly it right there!! She doesn't need to be shoehorned into this movie just because of who she is.. It's bad enough they have to pan up to the Luxury box at every NFL game she's at every 5 minutes for her facial reaction, but this is too much if true

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DAZZLER IS A SINGER...AND LOOKS A LOT LIKE SWIFT...IT'S A PERFECT FIT...POPSTAR AS SUPERPOWERED POPSTAR.

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^This^

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Meanwhile, the 53% of American adults who identify as Taylor Swift fans will consider it a reason to watch. 44% of all adult Americans identify as a "Swiftie," and 16% are "avid fans." Globally, she has over 518 million fans. The entire U.S. population, in comparison, is 350 million. That's a lot of people who might see the film.

Also worth considering-- what is the current crossover between Deadpool fans and Taylor Swift fans? I assume there isn't a big crossover, so the film not only has its built-in audience of Deadpool fans, but over half a billion potential new viewers.

For me, I don't care. Swift being in it doesn't ruin it for me, nor does it give me a reason to see it.

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'Also worth considering-- what is the current crossover between Deadpool fans and Taylor Swift fans? I assume there isn't a big crossover, so the film not only has its built-in audience of Deadpool fans, but over half a billion potential new viewers.'

Interesting point.

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Meanwhile, the 53% of American adults who identify as Taylor Swift fans will consider it a reason to watch. 44% of all adult Americans identify as a "Swiftie," and 16% are "avid fans." Globally, she has over 518 million fans. The entire U.S. population, in comparison, is 350 million. That's a lot of people who might see the film.

I think that is exactly the rationale behind it.

Like I said before Disney is run by bean counters.

It is never about better movies.

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Yet they consistently make excellent movies. I think you are incorrect in your analysis.

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Yet they consistently make excellent movies.

Like I said before, other than people from Disney who would say that?

You are a Disney shill, that is so transparent.

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I think I remember you now. You have said this before. I suppose you actually believe it, too. It tells me a lot about your level of awareness that you can't even realize or accept that I have the opinions I do, and have to concoct a story in your head where I'm being paid by Disney to pretend to enjoy their films.

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I'm sure it would be a cameo or brief storyline. I think it could be very funny if done right. Think of DP beimg a hardcore swifty and going to her concert and inadvertently get into a murder spree. I guarantee they would poke a little fun at overzealous fandom. Anything can be good if it's written well.

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I think Disney, and the rest of Hollywood, are learning from the 2023 box office results. However, the lesson isn't what you seem to think it is. The failure of The Marvels, and nearly every other movie released this year, to make a profit has nothing to do with the content or quality of the films.

Streaming was already making headway into theater earnings, and the pandemic kicked it into overdrive. For two years, people learned to stay home and stream movies they previously would have paid to see in a theater. Now that the pandemic is over, that behavior remains, and it isn't likely to change.

The lesson? The days of churning out multiple big-budget films per year, and counting on each one to deliver a healthy return, are over. Studios have learned that the majority of people will see one, maybe two, films per year, if any at all. Studios are likely to respond by focusing more and more of their effort and money towards content designed specifically for streaming, and drastically reducing the number of big budget theater films.

This won't be an overnight change, but in the long-run, Disney, and other studios, will probably release one movie to theaters per year, and devote the rest of the resources towards streaming. Those films will be big budget "event" pictures, designed to pack theaters and make a billion plus. In time, even those may disappear, along with movie theaters in general, with the only survivors being theaters that show old films to cinephiles.

I also think more and more studios will end up in the hands of tech companies. Apple is very likely going to buy Disney, and in time, the legacy studios will exist in name only as they are gobbled up by tech firms to create streamed content.

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How do you explain Barbie, Oppenheimer, Super Mario and Top Gun 2?

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I mentioned this in the post. There are two or three "event" pictures each year that capture the public's attention and/or tap into the zeitgeist. Films like that always come along, but the difference now seems to be that those are the only films capable of pulling large audiences.

In the past, most everyone went to the movies often. That was a normal thing we all did, which meant there was an audience for films of all types and budget. Now, nearly no one goes to the movies often, and a significant number of people simply never go. Most people go once per year, maybe twice, and only to see the event film du jour (de l'année?). This phenomena seems to be increasing, and is being exacerbated by the Hollywood response, which has been to focus only on films with blockbuster potential. Long gone are the mid-budget films aimed at adults.

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Just like what I said before, why would they change when they think there is nothing wrong?

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It's clear to everyone that something is wrong. Why do you think the studios don't see the same changes that we see?

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It's clear to everyone that something is wrong.

No, no, no.

It is clear to everyone that something is wrong with Disney.

Only people not seeing that is the people from Disney, like you.

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I'm not from Disney. I'm not part of the motion picture industry at all. That should be obvious.

I think your error is projecting your dislike of Disney into wishful thinking that somehow everything is fine, and Disney is the only one making mistakes. I'm quite sure that Disney execs see the same trends as everyone else, and are restructuring their business model accordingly. They just pulled two MCU films from next year, and are releasing only one instead of the typical three. That tells you they are aware that people aren't going to theaters the way they used to.

This is all guesswork on my part, but my belief is that Disney, and all other large studios, are going to switch their focus away from the big screen and turn it to the television screen. Most of their effort going forward will be directed at streaming.

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Whatever Disney does, it will be guided by money considerations. That's always the bottom line. The theory that began this thread, that Disney's main mission is to ruin established franchises rather than making money, is absurd. Disney is ruining franchises, but I have no doubt they intended to turn a big profit in the process.

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The theory that began this thread, that Disney's main mission is to ruin established franchises rather than making money, is absurd.

First of all, that is not what OP said.

But if the only intention was to make money, why not continue with the original formula? The one that was working.

I think everyone can see Disney has been pushing social and political agenda with those films and TV shows, like this one, which is F-rated, which means the director, the writers, the lead characters, even the villain are all women.

Now tell me is this film created purely for making money?

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What, you think nobody in the history of film thought they had a moneymaking idea that ultimately was a complete failure? Disney bet on the progressive bullshit zeitgeist and is now finally regretting it.

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F-rated movies are not a Disney idea, I think there were at least 20 F-rated movies before, from various movie studios.

I don't think any of them really was a box office hit, yet they keep pushing it.

Progressive liberal agenda were pushed hardly by just Disney. If anything I think Disney is the only one pushing them with major blockbusters.

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I imagine pretty much every business is guided by money considerations. Those that aren't don't last very long. That said, I don't think the original poster was making the point that Disney is purposefully running their franchises into the ground. Like any large movie studio, they have a process in place for creating films, and their's has been the most successful of any of late. In post-pandemic times, all studios, Disney included, are having difficulty finding audiences for their films, but it's not for a lack of trying on their part. I don't think anyone is claiming otherwise.

If they will continue to turn large profits remains to be seen. Most films this year had trouble making money, even established franchises with a track record of success. The most recent Mission Impossible film lost something like $200 million in theaters, and The Marvels stands to lose at least as much. Times are different, and only studios that evolve will survive.

I think there is a high probability that Apple may buy Disney, though I think that would be a bad decision. Apple is another company that is stagnating and slowly dying, living only off their past successes, so buying Disney, which is doing more or less the same, seems unwise. But what do I know? Maybe Disney or Apple is poised to rebound?

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The OP is wrong. Disney won't continue running these franchises into the ground - not in the same way - because now they're losing a lot of money. They're learning this. They may be incapable of resuscitating Star Wars and such, but if they continue to sully these franchises it will be in a different manner (like plain old lack of creativity). I disagree that Disney will "learn nothing," which is not to say I have any confidence in them. Whatever they do it's going to start looking very different.

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According to Brie Larson, Kevin Feige, who is in charge of Marvel, said after the movie released:"If we keep doing it, people will eventually accept it". The "it" was the female oriented Marvel movies.

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It seems according to some reports the silver surfer in the new fantastic four movie is going to be female.

How is that for lesson learned.

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