MovieChat Forums > Captain Marvel (2019) Discussion > Did anti-feminism boycott actually help ...

Did anti-feminism boycott actually help the Box office?


This is a lesser known (or dare I say, B grade?) superhero vs Wonder Woman, who opened to just over 100M at the box office. Granted, this is an MCU movie, but shouldn’t this have opened closer to a Marvel origin movie, vs closer to the top tier MCU opening weekends? I just feel that all of the awareness placed on the movie because of the boycott may have had the opposite effect than what was intended by the boycotters. Thoughts?

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I think most people weren't paying much attention to it, even though it got some media coverage.

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I doubt the boycotts had any impact. Social media has been endlessly promoting this movie, I've had to click 'hide all posts' from Marvel a number of times now and I hardly use Facebook. Brie Larson campaigning for more diversity in Hollywood as well as the movies constant media coverage raised her profile significantly, much more than Alden Ehrenreich had for Solo.

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i suspect the controversy might have shaved a little bit off of it's opening weekend gross. i have no way of proving that, just a feeling based on the fact that a few of larson's statements were a touch graceless, & that may indeed have pushed some people away. in the end, it may not mean that much, but it means something - if it reduces the overall gross by $1m or $5m, that's money the studio would have been very happy to have. generally speaking, movie stars do not try to court controversy & antagonize a large portion of their audience, & with good reason.

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Lol, this is reaching. NO ONE expected this movie to open with almost half a billion globally. If it actually had the potential of doing better than that if not for this bogus boycott (note: this is a movie featuring a character mass audiences have never even heard of), then.... WOW!!! The fact of the matter is, this movie SHATTERED all expectations worldwide.

Nope, but this faux outrage didn’t at all take anything away from its success. Arguments like this seriously reek of desperation. But of course, you can bet those miserably attempting to bring this movie and its lead actress down want to take credit like this. But like I’ve said before, I would bet MOST audiences (not those of us who spend our time on the internet - know everything about the MCU - and become aware of these vile trolls with their own agenda against an actress and her movie) weren’t aware or just couldn’t care less about this anti-social Justice agenda. CLEARLY.

This movie had one of the biggest worldwide openings ever (biggest for a female-led movie) and the second highest for an MCU movie. A movie, which again, is based on a character who is far less known than a “rival” like Wonder Woman. Yet, the real propagandists now want to claim that they prevented it from being any bigger? HAHAHAHAHA!!!

For all their whining and agenda-spreading (the hundreds of unhinged YouTubers trying to smear Brie... eek), the only thing the trolls accomplished was show everyone that they are really nothing more than a loud but small minority. A pathetic one. Fortunately (and so unsurprisingly), the majority of audiences worldwide showed that social justice (aka human decency and inclusion) is indeed a good, good thing and that insignificant trolls who cry about SJWs 24/7 should just be ignored. It’s a superhero thing! But let’s say these trolls DID do the opposite and all their boycotting ended up helping the movie soar higher than ever, then I guess... thank you? XD

But when all is said and done, many sane and decent people came to support CM. And it appears the movie is really resonating with audiences, so my gawd what Brie called for is really unacceptable... to lowlife trolls. Y’all want to proudly show off your anti-social justice badge? Yeah, it works for trolling and crying on the internet (you’re really showing them on Rotten Tomatoes! Haha) and nothing more. Hail CAROL DANVERS AND BRIE LARSON!

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i think you may have either misunderstood me or are reading more into my post than is actually there.
i certainly don't deny that cm is turning out to me a massive, unexpected success.
my point was a simple one, i think - that a few of larson's public statements were a little pissy, & might have chased away a good number of people who otherwise would have gone. large movie studios generally do not court controversy, because controversy often translates into money taken off the table, & they definitely care about that.

i certainly have no agenda against captain marvel or the mcu. i just got back from the movie, in fact. truth be told, i didn't like it much & would rate it as one of the weaker mcu films overall, and certainly the weakest of the recent phase 3 films.

but i'm certainly not rooting for it to fail in any way. i've seen every mcu film, and greatly enjoyed almost all of them.

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I doubt it had much impact judging by the BO, which is roughly what I think most reasonable commentators estimated. But if it did have any impact, I suspect you're right, and it was marginally positive on balance (i.e. people deciding to see the film to make a stand against the misogynist naysayers).

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No its End Game hype

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I don't think there was ever really a boycott. There were a lot people who thought this movie was going to be lame with a flat emotionless protagonist with zero personality. And they were right. Which why it made 150 and not 250. Gal Gadot isn't a great actress. But at least she knows how to display more than one facial expression. Im sorry but this is not going turn out like Black Panther. Frankly Black Panther himself is pretty boring. But it made up for it by have interesting villains and side characters. Ticket Sales for BP actually jumped up the second weekend. I don't see that happening for CM. I think everyone who wants to see a wooden tree try to act in Cosplay outfit. Has probably already seen it. Now we can all look forward to the last 5 minutes of Avenger Endgame where Captain Wood show up to punch Thanos in the face and ends the movie. Undercutting all the sacrifices that the likable characters have made in the entire movie.

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It is very rare that films maintain or increase in the box office from their opening weekend. A 50%-ish drop is typical and considered a good drop for most films. What Black Panther did was truly spectacular. Even blockbuster films like Avatar back in the last decade did something spectacular when it maintained its same box office numbers into the second weekend. Anything less than a 50% drop will be considered a very good drop for the film.

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Black Panther did not have a bigger second weekend.

Feb 16–19 $242,155,680
Feb 23–25 $111,658,835 -44.7%

https://www.boxofficemojo.com/movies/?page=weekend&id=marvel2017b.htm

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Any Marvel movie is going to make money, especially with Endgame coming soon. It's just a sad statement that Disney felt they had to delete negative and create fake positive reviews to help get every penny they could.

https://pbs.twimg.com/media/D1QN0CFWoAEzAAt.jpg

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Yeah, that adds fuel to the conspiracy theories. I wish they just ignored it.

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Probably. I think it would have done Ant Man and Wasp (good but not ground breaking) numbers if it weren’t for these dudes getting agro.

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First people were saying the angry dudes lost money for Solo. Now they're saying they made money for CM. I think its time we realized these angry dude campaigns just don't influence people one way or the other.

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Fair enough. Either way, I don't think they're as prevalent as people think.

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I’m starting to think this is true. In the scheme of things they are a very small but vocal minority. The movie is doing too well to suggest otherwise.

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Frankly the amount of fucktards who believe all of the shit talked about this movie, believe what they read like the unquestioning, brainless automatons they are are a miniscule number, and have no effect on the box office whatsoever.

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