Taylor Swift has appeared on camera for a total of 123 seconds over the last four Kansas City Chiefs games
https://www.nytimes.com/2024/01/25/style/taylor-swift-nfl-broadcasts.html
"A romance between the pop star and Travis Kelce has dominated social media, but TV broadcasts are focusing on it less than many seem to think," says The New York Times' Benjamin Hoffman, who actually measured Swift's on-screen appearances since Christmas. Last weekend, for Chiefs-Bills, Swift appeared for 24 seconds. For the Jan. 13 Chiefs-Dolphins game, she appeared for 1 minute and 16 seconds, for Chiefs-Bengals on New Year's Eve, she appeared for 12 seconds. And for Chiefs-Raiders on Christmas Day, she was shown for 14 seconds. As Sunday Night Football coordinating producer Rob Hyland explains: “It is always a balance with what’s happening on the field and how you can enhance what’s happening on the field. It wasn’t like, ‘Hey, let’s, let’s show her this many times.’ It was, ‘Hey, when appropriate, let’s remind the audience that she’s there.’”