I think its a situation where this guy is just really good at campaigning, perhaps his experience in the media has given him a pretty big edge over the "typical politician" in this regards. He's more than just your average politician, he's a "rock star" that doesn't follow the rules. To many Americans, he's kind of folk hero battling against this new age of "cancel culture" and "political correctness".
He's the nemesis/rebel of both democrats and the group think types and a lot of Americans love it. Sure, I think he gets out of line with some of the things he does/says but later on after thinking about it, I can understand why he did it.
And pre-covid, he really was doing a decent job for someone thats never been in politics. We shall see what his legacy is, but one thing is for sure, his ideas are going to be used in future political realms. Even the democrats are starting to use them.
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