It's really just a (fictional) superspy character who is always set in Today's time and zeitgeist. Now I know you'll say: "But...watch Dr. No and From Russia w/ Love....those are set in the 60's". Yes, that's right...because they were MADE in the 60's. It wasn't supposed to be a retro, period piece. When those movies were first created and first viewed...those were modern times, as current as the headlines of the day. They only look retro to us because they are now many decades old.
The Spy Who Loved Me has a retro 70's feel, and is set in the 70's...because it was MADE in the 70's. Bond stories are always happening in the here and now, no matter which actor plays the role.
Please. If you're thinking: "Well gee, we first see him at a gaming table in the 60's in Dr. No. If the character aged naturally and in a linear fashion from that time up till now, should he be like....110 years old?" if that is your line of thinking, then you're not thinking very critically. The character is always right around the same age range: early 40's.......and he's always set in the here and now. That was the case when Dr. No was made in the 60's. That was the case when Casino Royale was made in the 00's. And it will be the same 20 years from now.
Does this make sense?
Flemming, Wilson and Broccoli wanted Bond set in today's times. And when Dr. No came out....that WAS "today's times". They didn't view Bond as a retro character set in any one specific era. He was always a modern, current-era character.
And for those of you who have ever had the very odd idea of rebooting...and setting everything in the 60's.....why? Not only would it become 5x more difficult to produce and film.....it would limit the kinds of stories that could be told. And, those stories would be stale (been there, done that). There's only so many things that could threaten the world back then....and countless movies (including old Bond films) have already explored those. And meanwhile, we'd be living in modern-era times, but watching a retro-era Bond film thinking: "There are a ton of current threats and some amazing new technology that could be depicted in the new Bond film....but instead, we get some black & white Bond...facing off against Fidel Castro??? And with no computers or technology. Just a fancy briefcase that can shoot bullets??
People, please.
SMH
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