Where are they now: Huge film songs.
I remember a time when OST songs from movies big and small were inescapable (or at least known) especially during summer blockbuster season.
My Heart Will Go On is so linked with Titanic that people now just call it... Titanic.
Did you know, that when it snows, Batmas' eyes become large and the light that Nicol Kidman shines can be seen? Yes! Because Seal told us over and over again!
Whitney Houston will always love Kevin Costner.
Godzilla made Puff Daddy ask us to come with him, while Jamiroquai was going deeper underground. (Godzilla had two of those songs, guys. Two!)
And that's just scratching the surface of popular songs from film. Some have even become classics.
So what happened? The last song linked to a movie for grown ups (well...) that was semi big I remember is Hero by Nickelback for Spiderman. And that was in the early 00's.
Where is The Avengers song? The Transformers song? Some empowering little ditty for The Help?
Do they not make them anymore? I've seen some pop up, but never to Titanic levels. Have film people largely abandoned this marketing strategy?
Is it the changing landscape of how people listen to music? Happy by Pharrell was very big, so it still _can_ happen. (I know I'm contradicting myself here, but I'd like to focus on songs that weren't from movies primarily aimed at kids)
Am I just out of the loop? But those songs should be so big you don't even have to be in the loop. Right?
And lastly, am I making any sense, or should I just LET IT GO!
Let's discuss this guys.