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I think $600 sounds about right to break even, but I would expect this film to make around 1 billion WW. It's the end of the Saga of a multi-generational story so people, and especially kids or young adults, will go and see it. If the TLJ wasn't so bad it would have made a lot more, but a lot of people will still come out in droves to see how it all ends and wraps everything up.

If this does flop, I doubt Disney is going to shelve the franchise. They already have mini-series' in the works and it's one of the most well known, if not the most, brands in the world. I would expect them to keep steam-rolling the product out, but with the budget toned down in order to generate more profit.

Personally, I have liked everything Disney has done outside of the Saga and determining the EU is non-cannon. I am not excited for this film at all and I'm not sure if I will make it to the theater to watch it. I will rent it for sure, but theater, I don't know.

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They shot SW with their canon

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I don't understand why they got rid of the EU. The EU has so many great stories that they could make series and films from.

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Yeah, so many great stories, but none of them by Disney writers. Go figure.

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Hey! You make it sound as if it's about money.

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This is NOT the end of the "Saga", THAT ended with Return of the Jedi. These last three movies have been some horrible SJW nightmare made by an unfeeling bastard corporation. They've got no HEART or SOUL whatsoever.

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That sounds like the prequels. No it's just nostalgia blinds you and makes you see those older films in an insurmountable pedestal.

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No, the Prequels have heart and soul, I'm talking about the Disney crap, and you damn well know that.

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Lol yeah nope the prequels were trash. It is why they are so poorly received on rottentomatoes metacritic and imdb.

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I admit, the Prequels are completely different to the Original Trilogy, and they do have a lot of cringeworthy moments, but unfortunately, they are necessary for the whole saga simply because a lot of Prequel elements have been pushed into the originals, so it wouldn't feel complete without them.

I fail to see what the problem is, anyway. I mean, watch the movies in the order they were made, and then it will be fine. Think of the Prequels as backstory, which they are.

Put it this way, in the extremely unlikely event that the Original Original Trilogy is released, I will be happy to stick with that. But it's almost impossible, so why resist?

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Sorry disagree. I will not sit through those trash films ever again. Vader turned into a whiny emo spoiled brat and an awful romance with awful chemistry. No thanks! I choose to view Vader in an authoritative light not like that.

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What version of the OT do you own? Format? Year?

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Why does it matter? I've seen all the versions. Quite Frankly the only changes I don't mind in the ot are the added scenes in the hologram of darth sidious and the different music at the end of return of the Jedi. All the other changes suck.

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One question: "There's Ben, there's Yoda, but who's that punk I've never seen before?"

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All I can say is that I'll be contributing my part and not see it at the cinema. I can only encourage anyone else to do the same.

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Why? You do not even know if it is good...

Why would you care if people see it in the cinema... just be happy you can make your own decision and let other people do the same...

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The trailer is enough of an indication for me. I'm simply not interested.

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That's great... but let others make their own decision and be happy no one is forcing you to watch the film...

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I won't see nymore Star Wars films...The Force Awakens and the Last Jedi ruined Star Wars for me.
They shouldn't have dug up classic characters and then ruined them...plus the stories are bad and the 2 films have nothing to do with each other...playing director and story mad libs is awful.

Didn't see Solo and I won't see any other SW films.

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Well good for you...

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Me too. I am done with Star Wars.
Solo and E IX are the only Star Wars films I haven't seen.
I am done with the franchise.

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Even though I like these Disney Star Wars films and don't agree with your view on them at all, I can respect this stance. If people are going to pay money to see something when they know it's bad then proceed to complain it is just stupid. Vote with your wallet if you feel that strongly.

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$317 million was The Last Jedi's reported budget. Let's assume these numbers:

Production budget: $250-300 million
Marketing budget: $100-150 million
Total estimated budget: $400 million

Assuming a 55% split with the theaters that show the film, they need about $725 million for break-even.

This doesn't include revenue from the digital release or merchandising (which took a bit hit after TLJ). So your original guess is fairly accurate -- it will need somewhere between $600 million and $700 million to start earning a profit.

I think it will be very close. I definitely don't see it getting past $800 million.

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55% might be averaged out over the weeks, but the up-front weeks see the bulk of the money go to the studio.

https://money.cnn.com/2002/03/08/smbusiness/q_movies/

Either way, I doubt this movie will lose money. Come October/November, they'll spam ads and push for it, people will get excited, fanboys will rush to get in ten times, anti-Rey people will hate watch it, and the general public will swarm so they don't feel left out, and just because it's another Star Wars movie. It's a phenomenon and people will go see it, I think, pretty much regardless of any other factor. They'll go because it's just what people do.

Now, that said, I think people might get sick of Star Wars after this one. This will complete the trilogy of trilogies (Originals, Prequels, Sequels), so people won't feel like any more Star Warses are cultural events. They've oversaturated the market with these things (which is why Solo crashed), and without that central storyline to buoy up the perceived importance, I think Star Wars will go down in its earning potential. I guess it could chug along making decent capital, but I don't think it can hold its monolithic dollar value the way that the MCU has because MCU has a bevvy of characters and plots from the comics to choose from. Iron Man runs his course and you swap in Black Panther. There are dozens of characters they haven't even used yet. With Star Wars, people really only care about the one main plot. I don't know. Only time will tell.

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55% is my guesstimated average over the whole release period, including foreign box office, where the studio take is much lower (30-40%).

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i am genuinely curious to see how general audiences will respond.
we already know that there are message boards & twitter feeds crawling with last jedi haters, who openly hope for this to fail.
but what i don't know, & i don't think anyone knows this, is just how poisoned the general audience is. fanboys are important to a film's level of enthusiasm, but they ultimately make up a pretty small proportion of an audience.

my gut tells me that, if the film delivers, it will do very very well & probably do better than tlj.
but i think there's a non-trivial chance that it could do much worse.
that probably sounds like wishy-washy covering all my bases talk. & it is, but mainly because i think any outcome is possible.
but if pressed to make a prediction, i'll say it will safely make a billion, which is still a lot, and will at least get very close to tlj's total ww gross, if not surpass it.

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It won't flop, but it won't be a huge hit as TFA. I'd say box office will be lower than TLJ, but not much lower.

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Well since there is zero chance of Jar Jar Abrams telling a cohesive, compelling story that neatly ties everything together he will attempt to double down & try to distract the audience with lots of spectacle and explosions & a lot more OT callbacks.

I wouldn't be surprised if it made almost as much TLJ but i'd be very surprised if it actually made more. My guess is it will make between $800-$900

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It will make money. Question is, will it cause people to let go of the Star Wars fandom?

It was such a rarity until the prequels. It had a revival of interest, but it seems like the glut of media isn't keeping fans interested. It seems that the new movies are causing people to turn away.
So I ask, will this keep people interested or is Star Wars going the way of Indiana Jones?

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It won't be a flop but I don't see it breaking any records, either. They can hype it up with the "last Star Wars movie" business but this will be the third time they've had a final Star Wars movie. With more movies and shows coming down the pike, people know it's not going away any time soon so it's not really much of an event film.

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