Almost ZERO attempt at building a lore or expanded universe???
Probably my biggest issue with the Avatar "franchise" is that there is no franchise at all. A big factor that carried the intense momentum of Harry Potter, Star Wars, etc was that they had shows, video games, toy lines, and a fuckton of fanfic worldbuilding that allowed fans to dive deep into the universes they loved. Cameron hasn't even tried to do this at all, yet he wants to have a franchise that'll rival Star Wars? Star Wars stayed fresh for decades because every kid had the games, the toys, the bedsheets. Part of the reason nobody gives a fuck about Avatar is because people have one single mediocre film to watch, and that's it. I think there was ONE Avatar video game on the PS3 back in 2009, but that's it.
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