Director Brett Ratner says Rotten Tomatoes is a destructive force

I've never cared about reviews or public opinion, many high-rated movies are awful while some low-rated movies are underrated.

Before that site there were big newspaper film critics who could make or break a movie.
I don't see much difference.
People will always want some kind of recommendation system before spending a pretty big chunk of money on a movie ticket.

Lack of creativity and originality is the destruction of your business, buddy.

The weird thing about Rotten Tomatoes is they feature all these reviews from papers and sites you've never heard of. If I'm going to read a review, I only care about the New Yorker, the New York Times, and the L.A. Times.

Piracy is the most destructive force for the industry. People will still go to the theaters to see Avengers/Avatar/Star Wars type movies but gone are the days where people will go see independent art house type films. When producers knew they could make money off DVDs and home video sources, they would take a chance on new talent and ideas... now they keep recycling the same franchises over and over and reboot the same films because they are the only ones guaranteed to make money. This also creates a vicious circle where ticket prices have gone up to compensate for the lost revenue, so people will be less likely to see as many small films and only go to event films. People claim that the industry is as healthy as ever, but those figures are inflated by a few tentpole films charging twenty dollars per person rather than actual gain in tickets sold.

People use Metacritic and Rotten Tomatoes because they can't afford (literally) to make a mistake. If they charged 8 to 10 dollars, people might be more willing to just risk it.

He is responsible for Rush Hour the series - enough said!