shots fired
Over the Thanksgiving weekend, #BlackAdam brought its total domestic gross to $162 million — a disappointing tally for a $195 million-budgeted film headlined by one of the biggest movie stars in the world.share
https://twitter.com/Variety/status/1597032525729173512
It’s on digital now as well just over a month after being in cinemas.
I’m not that surprised it’s a flop to be honest:
1. Generic trailers building not much hype with a character that just looks generic and boring. The Rock even spoiled the big cameo appearance to try and build some hype.
2. The Snyder fanboys boycotting any DC film until their lord and saviour Zack Snyder is put back in charge.
James Gunn has his work cut out for him to turn this franchise around and actually get people excited to go and see these films, a lot of damage has already been done.
I was quite surprised he spoiled the Superman cameo, a blatant attempt to build hype on what looked to be a fairly hum drum 90s era looking (little known) superhero movie with little to interest general non comic-con audiences aside The Rock headlining.(I guess The Rock had attended some box office meetings where it was revealed BA wasn't tracking too high), But really since it was just a cameo it should've been left a secret, like a cherry on top no need to spoil (similar to say Connery showing up at the end of Costners Robin Hood). its not like say Tobey Maguire in No Way Home where he (and Garfield) took up much of the 3rd act. Had it been similar to that with Cavill properly in it for a BA v Superman finale then yeah drop hints,half spoilers etc to get audiences pumped..
shareI'll admit I'm surprised it underperformed the way it did. I expected it to break even at least given it had no real competition when released and it had the Rock.
As for Gunn & WBD, it looks like they're sticking with him though. They had Black Adam at the forefront of their DCU banner down at CCPX in Brazil just this week.
It failed cuz it was a weak film.
shareIt is a stinker. Quit wasting time on this junk and go make another Jumanji or Jungle Cruise movie.
shareIt had too many characters that the average action movie viewer asked 'who the hell is that and why should I care' (Like me and my Wife) which was probably the word of mouth that didn't hype up the film.
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