MovieChat Forums > Justice League (2017) Discussion > Up to $636,616,917 world wide gross. Pro...

Up to $636,616,917 world wide gross. Profit territory?


Is this thing nearing a profit yet? It sort of feels like a 'break even' territory, after marketing costs and the cinema's take.

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nope. still losing money

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I thought I read somewhere it had to reach about 700 mil, though I could be wrong..we are looking at money loss more likely than any profit.

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and i'd imagine that 63 million would be pushing it this late in the game for box office returns. But DVDs and streaming? I'd say it would get up there.

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Everyone is just guessing. No one knows what they spent on marketing or what kind of split they might have been able to negotiate with the theaters.

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True.

But it is a failure.

That you really can't deny. You can rationalize it, but a JUSTICE LEAGUE movie not making it to a billion much less blowing past it is almost CRIMINAL.

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wow this is really shocking , years ago i would of expected a Justice League movie to make over 1 billion , its struggling to make 700 million , that is bad, DCEU is in serious decline

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years ago i would of expected a Justice League movie to make over 1 billion , its struggling to make 700 million , that is bad, DCEU is in serious decline
Let's think that through just a bit. When did the first Superhero/CBM crack $1 Billion? Second, prior to the Avengers, Marvel's solo features gave no indication that a team-up film would be that lucrative. It also wasn't an automatic and locked in amount. The audience had to be built and the audiences for Marvel's solo films were not really cumulative audiences they overlapped. No way the studio could build in repeat viewership for theaters that would predict $1 Billion. Marvel/Disney created an event film based on their characters that drew in other viewers.

Neither an Avengers film by itself nor a JL film alone would have garnered a $1 Billion dollar Box Office. No one knows what the Box-Office potential of either team-up film would have been without constructing the foundation. I agree with your underlying premise, a Justice League movie should have outperformed an Avengers movie by itself without either having a solo films as the Warner/DC JL characters were far more familiar than the Disney/Marvel Avengers characters.

The MCU and the DCEU weren't necessary to having a Team-up movie. Marvel took a direction and put in the work. Marvel continues to put in the work just by seeing the results from the just released Avengers:Infinty War teaser.

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Nolans Dark Knight and Dark Knight rises made over 1 billioon at the BO, if DCEU films were any good, they would have alot more potential to cross 1 billion , its fate was sealed from the off with the very average Man of Steel.

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It took awhile for the MCU to even be a recognizable 'thing' and it is still growing. The key for me to the MCU is the slate of characters. Why would I even care about a shared universe if I didn't like the characters? Limited to Comic-Book fans alone the Box office for a comic book movie wouldn't hit $1 Billion dollars.

I think the $700 Million mark for JL is spot on for the market that the movie was intended for. Warner/DC just overspent on that final product.

The DCEU as constituted is fine by itself. It could be a platform for telling a divergent set of stories that don't need to needlessly be connected to each other. The X-Men universe and the MCU don't HAVE to co-exist together either to be entertaining films.

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The difference is, with the MCU most of those characters were unknown to the general public. The best you had was memories of the Ferrigno/Bixby Hulk or the Ang Lee debacle.

With DC? Superman. One of THE most recognizable fictional characters EVER, with 5 movies, 4 TV shows, countless cartoons and even a Thanksgiving Day parade balloon behind him. Batman had SEVEN movies, a beloved TV show and everything else supporting him. Wonder Woman is even better known than 90% of the MCU slate was before the movies.

Marvel SHOULD be playing catch up to DC but DC cannot get out of their own way.

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Marvel Studios was operating from a handicap (not having their full category of A-List heroes) and DID play catch-up and will soon be speeding past Warner/DC with the only property that mattered, their full slate of character IP's. Spider-Man and the X-Men had as much name recognition or more than Batman and Superman in the worldwide marketplace within the last 20 -30 years.

When it came to using their properties on the Big Screen, the Small Screen, Direct-to-DVD, Merchandising, video games, theme parks and print Warner/DC is ahead in some places and behind in others. What Marvel/Disney is doing with the MCU is increasing the value of the catalog of IP's and Warner/DC with their fractured and inconsistent DCEU is diminishing or narrowing their character's IP value.

Yes WW was worth more than GOTG before the slate of MCU films which shows what the MCU has done for Marvel/Disney. Disney is buying Fox for multiple reasons and one is that the Marvel catalog provides a wealth of content of varying kinds to create entertainment, when done with a plan.

I never ever thought that the obscure title GOTG would have a live action movie one day before the well established character of WW. Now GOTG's Star Lord, Groot, Rocket, Drax, Nebula, Gamorra have just as much or more market cachet than the Greek Mythology based Amazonian Wonder Woman.

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Up to $636,616,917 world wide gross. Profit territory?


Absolutely; they're popping open the champagne bottles.

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Exactly! It is always an excellent reason for celebration when another movie, with which you must be competing, makes more in three days than what you did in 31 days. Cheers!

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lol

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LOLOLOLOLOL! Oh, wow--that's so bad I feel embarassed FOR them! XD

This is the DCCU's AVENGERS and it's shaping up to be their lowest-grossing film to date.

It almost feels like we're picking on a retarded kid at this point. XD

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Well most of the avenger movies were disappointing so their only distinction is their profits.

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There have been two Avengers movies and in what context were they disappointing? BO, critic AND audience scores are all high for them. How are they disappointing exactly?

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Yeah, you beat me to that one. The Ultron fan backlash lingers for many like the Mandarin fan backlash and just might be the only thing that the poster might be referring to.

Both Avengers movies are rated as Fresh.

'Nuff Said!

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Exactly. Those movies have their issues but none of them were franchise-breaking like Justice League. Despite their issues, the Avengers films are relatively great popcorn movies.

JL, on the other hand, is rife with issues and lacks built-in audience good will to carry them through it.

The DCCU is a franchise with no direction, no competence and absolutely no idea of what it even wants to be. MCU has no such problem like that.

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Disappointing because one was hacking the aliens invasion (independence day storyline) and the other was stopping a bomb (every action movie storyline).

And both were hard to follow.

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So they were disappointing in your OPINION.

See, I'm talking about factual disappointments: IE: box office/overall score and reception.

I can understand your complaints about not being original but the DCCU movies did those same invasion plotlines. It's the execution that counts.

I understand if you don't like them but the FACTS are these: MCU had better BO/reception with their Avengers films than DCU bad with JL.

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Yay, let's celebrate this failure of a movie...

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