Most likely because she's a talented songwriter and performer. You may not enjoy her music, but clearly many do. Her global fanbase is estimated to be between 300 and 400 million people. To put that in perspective, the entire NFL fanbase is thought to be just under 150 million. Over half of American adults identify as fans of Swift, and it's split pretty evenly by gender. 48% of her fans are male, 52% female. And she's made over a billion dollars and counting. Love her or hate her, she's the most popular musician on the planet right now, and one of the most popular of all time.
Personally, I'm not a fan per se, but I've enjoyed what I've heard of her music. I've never heard an entire Taylor Swift album, but I've heard a number of her hits, and they are all catchy, well-written songs. She knows what she's doing.
I think maybe the main thing she has going for her is that she actually makes her own music. She writes the songs and plays the instruments. That's a rarity among popular artists nowadays. Michael Jackson, Madonna, Britney Spears, and most famous pop stars had a look or a personality that gained them fame, but they weren't much different than karaoke singers. Someone else wrote lyrics for them to sing, over music someone else wrote, and someone else played. That's been the norm for some time. Frank Sinatra, Elvis Presley... the list goes on.
Then on the other side, you have those who write and perform music, such as The Beatles, The Smiths, George Michael, Prince, and now, Taylor Swift.
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