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‘Bird Box’ breaks a Netflix record with 45M+ people watching in its first week


https://techcrunch.com/2018/12/28/bird-box-breaks-a-netflix-record-with-45m-people-watching-in-its-first-week/

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Wow, that's pretty cool. It was due to Netflix's own advertising on Netflix. I think about 2 weeks prior the movie was showing as a Soon to Released film.

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I love that they are doing really quality original content. I gave cable up years ago and have not really missed it at all.

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They created fake social media accounts to spread memes about the (terrible) film.

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I just read that there are no verifiable numbers beyond what Netflix says. They could easily make that up to encourage viewership. I thought the movie was barely watchable. If it had been a theater release, it would have bombed.

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< If it had been a theater release, it would have bombed. >

Well ... yeah.
That’s the whole point.

Nobody over 30 goes to the theater anymore because all they offer is Guardians of the Garbage XVII.
And when they do try to play something for thinking adults, it tanks. Because we’re all at home watching Netflix, hulu, and Prime. And we like it.

Remember Annihilation?
Annihilated.

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I'm the exception, because I see around 30 movies in the theater each year, and I'm 42. I know that isn't most people my age, and I'll admit that the theater full of the younger crowd that seems to miss the "do not get out your cell phone" message on the doors,and walls and on the screen before movies... doesn't always lend for a great movie experience some times. But, some movies are best in the theater, and I love those comic book movies, and they are best appreciated on the big screen. I also agree that there is a little too much oversaturation of that type of movie right now. Unfortunately, Netflix original movies feel more like direct to video movies to me. Bright was terrible, the Cloverfield Paradox wasn't much better, and I liked birdbox much more, but it still felt like a made for TV movie, albeit a good one. I like original series on Netflix and Amazon, they both have some of the best "TV" out there, much better than networks, but I've yet to see an original movie from either that really impressed me. I don't have Hulu.

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