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Why do we use box office sales to determine a films popular success?


Why not just count the number of tickets sold? Your movie put this many butts in the seats, period. Seems much more logical.

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Theres no difference between box office sales and bums on seats .
If you want to convert between the two just use the average ticket price.


Different story afterwards , with dvd sales , streaming rights etc etc

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That doesn't line up. An average is just that, not an actual reflection of numbers sold.

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Mathematically it would line up , unless they use one of those stupid methods of calculating average , and it gets skewed because someone buys a ticket for $5m.

but aside from that your splitting hairs , it would work out pretty much the same .

10 people pay $9 , 10 people pay $10 , 10 people pay $11 - average £10
box office take $300

$300 / avg ticket ($10) = 30 seats


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but that is my point, it's literally not accurate, it's an average. One that would probably be off considerably. They know how many tickets were sold, they could definitely provide a number.

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"They know how many tickets were sold"

Do they ?
I admit i dont know how this works but it seems unlikely warner bros are whoever are going to get exact numbers of that.

I'd have thought they give the movie to a cinema for a certain price/duration and take a cut.
(or just a flat rate based on expected sales)

The cinema will say "Hey we made $10,000 this weekend - heres your half"
whether thats 1x $10,000 ticket or 5000 $2 tickets - they (wb) probly wont know.

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They get their cut per ticket, so they'd have to know exactly how many each theater sold. This was actually tallied by hand when I worked in a small town theater in the early 90s, but I would assume it's all digitally tracked now.

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I agree, especially since sales don't account for inflation. Tickets sold should determine popularity.

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Movie producers want to make money, not simply sell lots of tickets. Movies in theaters with IMAX, XD, Prime, and/or in 3D add an extra $4 or $3 to the standard ticket price. 3D combined with IMAX or another premium screen can add $8 to the standard ticket price.

Those premium screens make more money, so the films with higher anticipation from the public get allotted those screens. Sometimes a movie that is doing well in that format sees a drop in revenue because another movie takes over most of those premium screens. That happened to the 2023 Mission Impossible movie, as well as other movies.

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