My suspicion..
.. is that McFarlane wanted to do a serious Trek type show (of which I assume he's an enormous fan), but sold the project based on the expected Family Guy/Ted type humor.
Last nights episode "Krill" had some funny moments (loved the Avis/Hertz jokes) but was otherwise a very good SciFi show in it's own right, and far better than Discovery.
They spent the money on the sets and effects, and the stories have been engaging. I can't stand McFarlane, but I'm now firmly on board this show as long as it lasts, and I hope it does.