MovieChat Forums > Ferrari (2023) Discussion > Only $12m after two long weekends!

Only $12m after two long weekends!


Budget $95m, mega flop! https://www.boxofficemojo.com/release/rl390496257/

reply

Didn't see much of this advertised anywhere... I think I only saw one trailer pop up and no one was talking about it outside of that.

reply

It doesn’t exactly scream wholesome family viewing though which is what most who go to the cinema over the holidays are looking for. The most packed theatres I saw where for Home Alone which is over 30 years old but a classic Christmas movie and Wonka.

reply

It's definitely strange timing for the release. And as cyguration says above, the film has barely been promoted.

I am sad for Michael Mann. He's 80-years-old and this is his first film since 2015 and it's going bust at the box office. His last film, Blackhat, also performed poorly. These may be the last two films he ever makes and, if so, it's an unfortunate end for a very talented filmmaker who has made some stone cold classics.

reply

Its a vanity project for him, a work in progress for 25 years. It was deemed "hard to market" and granted little promoted. The R rating Mann demanded also hurt the picture.
It will be on prime shortly.

reply

I'm not sure why a biopic about the founder of one of the most successful sportscar companies in history would be hard to market. Surely there is enough glitz, glamour and coolness there to appeal to people.

reply

You are not wrong, but the film Mann made was deemed not. The 51 producers "agreed" not support the marketing campaign Mann, producer 52, wanted. A marketing campaign estimated to cost $35-39 million.

reply

I wonder how much was actually spent. It seems like very little.

reply

because teeny boppers want to see super dudes go pew pew pew

reply

Wonka was sold out when we went to see it. Watched "The Iron Claw" instead. That movie just descended into darkness and never even tried to resurface.

reply

Agreed on The Iron Claw. Once it turns the corner into tragedy, it just remains there for the rest of the film. It seems like they could've peppered some more positive, triumphal moments into the back half of the film. One thing that would've helped was to make Terry winning the heavyweight championship against Flair a major part of the movie, but it is very quickly glossed over. I'm not sure if that was for budgetary reasons or what, but not giving this happy moment its due time and attention seriously harmed the film.

reply