MovieChat Forums > White Hot: The Rise & Fall of Abercrombie & Fitch (2022) Discussion > Change in style the real issue?

Change in style the real issue?

posted 2 years ago by Sidha108 (2381)
5 replies | jump to latest

Race doesn’t seem to be an issue as much as Abercrombie & Fitch just not evolving its style of clothing and marketing with the times. The frat boy/preppy fashion and culture of A&F just hasn’t been in style as much in recent years, and white dudes with abs don’t seem to be praised as the epitome of beautiful/popular men anymore compared to the target demographics of the early 2000s when most of the “controversies” take place. Also I don’t like how this documentary overuses “white” when describing everything. For example whenever they said something like “we were just a bunch of white dude” as if being white defines one’s personality/behavior.

[–] Connie93 (826) 2 years ago

just checked out their webpage; its gone woke. Black, Asian, Fat. Sad that they had to sell out to appease the woke police.

[–] 123Guy (6245) 2 years ago

They're just trying to cash in on white bashing trend.

[–] 123Guy (6245) 2 years ago

I never knew what the big deal was. I rarely shopped there, yet where I lived and grew up, there were PLENTY of race specific stores catering to their exact demographic. So what? I'd seen dozens of stores designed for black people: the fashionable clothes, specific magazines, perfumes, colognes, many hair products for men too... I used to go in with friends or on my own to see what was up. As a white, I was NEVER treated badly or ignored, but I never had the need for Jerri Curl hair gel or any of that. I KNEW it was a BLACK store, everyone did, and no one cared. Same with the asian and italian places.

A&F is white thus racist. Yeah, ok, thanks for that

I guess that is what it was like to be non-racist back in the 80s 90s... a zero triggered SJW time when races mostly got along in public.
Thanks, SWJ (sarcastically) THANKS for all you've done to society. ....f'n morons...

[–] Stratego (29335) 2 years ago

I have no clue what point they think they're making. It's obvious that, like a lot of other brands, the A&F style was populair for a little while and simply went out of fashion. Nothing to do with race or whatever.

[–] Sidha108 (2381) 2 years ago

Makes me wonder if they will unrealistically use “racism” as the reason for other companies failing/going out of business. Like imagine if they somehow spin Radioshack to be “racist” because it was promoting “white techie culture.”