MovieChat Forums > Shazam! (2019) Discussion > Why was he never referred to as Captain ...

Why was he never referred to as Captain Marvel.


He was called every corny childish name you can think of. I don't think he was ever referred to as Shazam in the movie, either.
Is it because of Marvel's Captain Marvel movie?

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The MCU owns the rights to the name. DC let it expire in the 60's if I remember correctly.

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Thanks.

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I was wondering if they would get around to calling him Captain Marvel at least once when they were making up all the names. I thought that DC was allowed to use the name Captain Marvel inside the comics but just not on the title. But I think they just completely got rid of the name at some point.

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Captain Marvel didn't appear in comics for more than a decade before Marvel Comics trademarked the name in 1967.
Due to Marvel's trademark, they couldn't publish a comic under his name and called it Shazam instead.

Following a trial in which DC Comics sued Fawcett Comics for breach of copyright, claiming Fawcett's Captain Marvel was too similar to Superman, the latter stopped publishing Captain Marvel in 1953.[2] In the late 1960s Marvel gained the trademark "Captain Marvel" with its first series.

In order to retain its trademark, Marvel has published a Captain Marvel title at least once every few years since, leading to a number of ongoing series, limited series, and one-shots featuring a range of characters using the Captain Marvel alias.[3]

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Thanks for the info. Much appreciated.

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Yes, I thought they could have had a comical argument with him saying "I don't know why, but I really feel like I should be called Captain Marvel for some reason"

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