I can't speak from experience, but I'm guessing a lot of it is just power. It's not money, it's that you can command respect and blood and that's addictive and intoxicating.
There are other factors, I think, and most of them are psychological. So, the addiction to power is one, but another strong psychological motivator is just greediness. Most people seem to have a lust for "more". That could be money, but it could be power (again), or sex, or possessions, or just a bigger empire. Walter White in Breaking Bad says he's in the "empire business". That sums up a lot of it to my thinking.
It's also hard to get out of that kind of thing. I read about a mobster a couple years ago who had been retired for years. In fact, I think he'd been reformed (as in: not just "out", but actively trying to be good instead of evil) and he got killed in his driveway. While you're "in", as a boss particularly, there's a certain amount of protection you have. But you're not "allowed" to leave. Grudges are held. Stakes are high (so-and-so "retired", but what does that mean? Kill him anyway, "just to be sure"...)
A lot of it probably comes without thinking. They're businessmen building up their business. They get locked into a cycle of moving forward, shark-like, and they aren't thinking about "Oh, I should get out while the getting's good". It's just how they live. They don't know anything else. They have a rotten raison d'etre, but it's a raison, nonetheless.
Those are my best guesses on the subject, anyway.
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