Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday
‘The Marvels’ Hovers Around $6M Thursday Night As Stars Make Their Way To Cinemas Post-Actors Strike
https://deadline.com/2023/11/box-office-the-marvels-1235599363/
Marvel Studios‘ sequel, The Marvels, has clocked around $6.5M in Thursday night previews we hear from sources. Disney will be reporting their official figure this morning and we’ll update you then.
The fear out there by many is that this $200M budgeted sequel to 2019’s Captain Marvel –which stands as the highest grossing female superhero movie of all-time–could clock the lowest start ever stateside for a Marvel Studios movie; lower than The Incredible Hulk (which was a Universal release before Disney absorbed the MCU) which had a $55.4M start. While tracking took its projections down from $80M to $60M for The Marvels, there is a concern out there that The Marvels could see a $40M+ start.
Thursday night PostTrak exits from ComScore/Screen Engine were severe for general audiences at 3.5 stars, but 4 1/2 stars from parents and 5 stars from kids under 12. That said, kids and parents combined only repped 9% of last night’s audience. The Marvels skewed guys at 63% with men over 25 the biggest turnout at 45% and women over 25 at 24%. That latter demo gave the best recommendation grades of any demo at 61%.