Bear in mind it didn't make much less than Curse of the Were-Rabbit which was considered a success. The problem was that Flushed Away cost 5 times as much to make.
Also, the fact that Aardman's style is distinctly British and very few British movies become international megahits unless they're from big franchises like Harry Potter or James Bond. Although you do get some British films that become sleeper hits.
Don't get me wrong, I love Aardman's work and I love the Dreamworks animated films, but I think it was a bad move on Dreamworks part to invest that much money on what is a British film in style, because British humour generally doesn't travel well in America. I'm not saying that Americans don't enjoy Aardman films, but distinctly American flicks like Shrek and Kung Fu Panda I would imagine to be more appealing to American audiences simply because they haven't as much exposure to British films and TV like the British, who watch American films and TV all the time and therefore Brits are more accustomed to American humour.
Shaun of the Dead, Hot Fuzz and Worlds End are other good examples of this. They're massively popular in the UK and they've had good reviews in America, but their box office intake was piss poor by American standards, again because of British humours lack of appeal to American audiences.
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