Did you actually read "A Princess of Mars"? I'm not surprised it was Burrough's first novel. He got better, but I'm sorry, John Carter and Dejah Thoris are, to put it bluntly, appallingly one-dimensional characters. They have NO flaws whatever. John Carter in particular, is what people call, in modern parlance, a "Mary Sue" character -- an overly idealized character, lacking any significant flaws or weaknesses, and constituting a pretty obvious a wish-fulfilment fantasy for the author.
In "A Princess of Mars," John Carter lands amongst the savages, but immediately impresses them with his prowess at absolutely everything. In no time at all -- mere days -- he's learned their language, defeated several of their best warriors, taught them new and better ways to control their domestic animals, and won the status of a high mucky muck among them. His origin on Earth, with three times the gravity of Mars, makes him superhumanly strong, he's immune to the natives' telepathy (but can read their minds at will), and is literally (according to a passage in chapter one) incapable of feeling the emotion of fear. He never does anything that even sails withing shouting distance of being selfish, self-serving, or dishonorable in any way whatever. And since the story is told from the first person perspective, it makes him sound like a truly insufferable braggart. He never makes a serious mistake through the entire series (his worst one, unintentionally offending Dejah Thoris, out of ignorance of Martian customs, is soon put right), Before the end of the third chapter, it has been fully conveyed to the reader that, no matter what, Carter is not at risk of serious injury, failure or death. This makes it really hard to care about the character; after all, it's not like Carter is going to ever have to overcome a failing or character flaw -- he doesn't have any.
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