So...why was this not a hit?


While this movie was no masterpiece, it is a step better than your average action movie so the question remains, why was this not a hit at the box office?

My answer...horrible title.

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I don't think a marketing campaign can really do it justice. It's very real, defense contractors, malfunctioning equipment, the action scenes are are practical in that their aren't gadgets involved and most of the big ones like Statue of Liberty scene and the final scene aren't outlandish in terms of happening in real life. But it's also parody and the tone is definitely comedic with Chiun and the art of Sinaju.

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I posted a similar question a while back. I'm not sure why it didn't hit, but it may have to do with the fact that it didn't have Destroyer in the title. The books sold bazillions of copies, and had an automatic fan base. However, the combination of a bad title and tone that didn't really match the books probably didn't help. The books are WAAAY more violent, to the point of being cartoonish. It's kind of like black comedy in places. The movie was much cleaner, during a time when much more violent films like Rambo and Commando were all the rage.

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I'm not sure why it didn't hit, but it may have to do with the fact that it didn't have Destroyer in the title. The books sold bazillions of copies, and had an automatic fan base.
I want to make the comparison to the Jack Reacher books, but we all know it was Cruise's fault that the movie wasn't a bigger hit, right? /sarcasm

I honestly think that the book camp shouldn't try and hold movies accountable. There's only so much you can do in a 2 hour span, and the fact that many people haven't heard of said book. I know I never heard of the Jack Reacher books until the Tom Cruise movie came out. Since I wasn't aware that Jack Reacher should have been a 6'5" behemoth, I wasn't offended when Tom Cruise was cast. Same for this "Defender" series you guys are mentioning. Remo Williams is one of my all time favorite movies. Watched it when it when I was 15 when it first came out 30 years ago... and I'm now just finding out it was based on a book?

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Every person that served can be called a veteran, but not every veteran can be called a Marine.

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...it's "The Destroyer". You're not going to get as much enjoyment out of the series if you go looking for Defender books. (it is truly awesome series of books, especially as you see Remo develop through the series)

Another one worth checking out is the Casca series. I'd love to see that made into a movie/HBO/Netflix series also.

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Wow you said it. I think MOST people have never heard of the Jack Reacher books until Tom Cruise played the role and yes I was one of those people. And then I remember going to that board and listening to the dozen or show Jack Reacher fans going on and on about how Cruise doesnt fit the character etc and I wanted to shake these people and explain to them A. Its ALL fiction, Cruise isnt playing Martain Luther King Jr. he's playing another fictional guy from one medium to the next and yes in fiction its ok to change things around so get the *beep* over it and B. You only HAVE a damn Jack Reacher movie because a movie star like the books enough to adapt it so again get the *beep* over it.

But people act like you are misinterpreting parts of the bible (which we know, all accurate) so what are you going to do?

And I saw this movie as a kid. I loved it. I also didnt understand why it didnt do better but I was like 10 lol.

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The title is what killed it. Ah, maybe.

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I think the problem was too much exposition and not enough "adventure" as the title promises. The Statue of Liberty sequence is great but the rest is a little flat compared to the competing action movies of the day.

FWIW, I still love it.

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It was 1985 with the new vhs world. They were releasing all kinds of movies good and bad. I remember this sitting at my local video rental place. This was never marketed at all, it was just released and then ended up like a lot of films. Sitting waiting to be rented. Cable was only a few years old at that time with no internet or word of mouth. Just such a different time for movies.

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No one knew who Remo Williams was. The title seemed presumptious at the time in that the audience should have known who Remo Williams was.

Also, Fred Ward wasn't a big name lead, so nobody really cared that he was Remo Williams.

The movie actually isn't bad despite the backward Yellowface old man.

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I agree with most of what people have said. But I will say this, I just watched this with my 10 and 15 year olds and they LOVED it! And they have seen a lot of movies. My 15 year old was talking about how he would show it to his kids someday. Made quite the impression! Fun times.

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I have to agree with OP. The title probably sunk it.
I absolutely loved this movie and always yearned for a sequel. Fred Ward also should have gone on to play Ben Grimm in a Fantastic Four movie written by Walt Simonson and directed by Paul Verhoven in the 1990's.

I intended to read the books but never did. Always a stack of books I am behind on.

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Over here in the UK when i saw it it was called Remo: Unarmed and Dangerous, this to me was a far better title and maybe why was a bigger hit here in the 80s.

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Yeah the title's bland. I saw it for the first time and enjoyed it. But, I have to say it's not really an action movie aside from the Statue of Liberty setpiece and the chase scene at the end. And the villains aren't as interesting as the set-up for the protagonist Remo Williams and how C.U.R.E. works.

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