MovieChat Forums > Midsommar (2019) Discussion > Why a half face poster?

Why a half face poster?

posted a year ago by Whom (528)
6 replies | jump to latest

What do you suppose drove the creative choice to do a poorly cropped portrait like that?

The aesthetic is nice-looking enough; flowers, blue sky, white cloth. But her facial expression says something is way off. That it's a close up is like saying; "We're not telling you what's going on".

[–] Otter (24464) a year ago

So they can put the printed words in the center.

[–] stickman38 (3017) a year ago

I decided to look at some of the poster pics of this movie on the internet and found this one. I'm not sure if this was the poster they used in Sweden/Germany or if this was the original design but I can see why the final half-face design for the poster was chosen here in the states.

https://th.bing.com/th/id/R.ee52d4089867a57f37297f0ac7899344?rik=RkHyXe6ws0m6CQ&pid=ImgRaw&r=0

I mean, I guess it's not that bad but it looks kind of cartoon like or something.

[–] Whom (528) a year ago

Nice research! You have made a strong case for the half face. This poster is TMI. It’s a spoiler poster. Half face gives just a hint of the grand finale but keeps the mystery intact.

[–] stickman38 (3017) a year ago

Yeah, that poster definitely makes you appreciate the half-face.

[–] BOandBarbecue (2264) a year ago

her face expression look like she squeeze out big shit that she hold in for last 2 month.

i hate this posters so much. i just look at this poster and i know film is shit. i dont need to see anything elses. annoy shit poster for annoy shit film.