1.0? When was the last time you watched a new series that actually ROSE in ratings? Yeah, good luck with that. I liked the show it wasn't nearly as bad as I thought it would be *cough* Damien.
Hmm, no. Not what I said. What I *said* was that the L+3 and L+7 commercials might be significantly better than the same-day ratings, to the point of helping the show. Good reviews and buzz can motivate people to sample the pilot in other ways. Viewing has been increasingly moving away from the same-day model for a while, to the point where the networks are accepting delayed viewing, as long as they can monetize it.
Does this mean the same-day ratings are likely to improve? They generally don't, but they are also only part of the picture.
The Historical Meow
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