MovieChat Forums > Solo: A Star Wars Story (2018) Discussion > No word on a trailer during Superbowl

No word on a trailer during Superbowl


How and why?
I dont understand their tactics. how will they ever market this movie if no one is hyped?

reply

For Superbowl Sunday Disney has booked two spots, 1 30 seconds one and 1 45 seconds one.

It might drop then or it might go to Black Panther and something else (Like Infinity Wars).

It's the biggest US TV event of the year and so we'll have to wait and see.

reply

I would bet money on Black Panther and Avengers. But Solo could also be it. Its just weird we havent heard ANYTHING about it yet.

reply

I think it will be a SuperBowl spot. They are worried about the TLJ reaction, the director drama and the seemingly muted interest in the film generally. They have the money to spend and the timing works out, so why not try to get a positive buzz from the largest possible audience?

reply

I hope so. I really wanna see what they did with Solo. I just want to see a trailer already!

reply

After the Last Jedi flop, they're likely cutting expenses.

No money, no honey.

reply