I think the problem is that especially with social media and comment lists today, anytime you have a story in which any of the characters who are supposed to be sympathetic say anything at all about being religious, believing in God, being churchgoers (as if tens of millions of people in the U.S. weren't churchgoers -- but you'd hardly know it by almost any mainstream film), etc., you get a flood of hostility directed back at the film and the filmmakers from an antireligious crowd so zealously fundamentalist in their own beliefs that they rival any anti-intellectual, primal-group-identity-oriented fundamentalist Christian (or Muslim, or whatever). So you end up with a real marketing problem, where you're trying to do films about people who are more like many millions of people than they are like most of the characters in most mainstream films coming out of Hollywood, and you're trying to market to people outside the "Christian film" crowd, because what's the use in simply making Christian-themed movies for people who are already Christian? But people outside the faith act like people inside it are just aliens to be shunned, or something. It probably doesn't help that a lot of Christians act like aliens, or reactionaries, or racists, or anti-intellectual know-nothings. But then, there are people in every religion, or outside religion, who do those things too, and most people who identify themselve as Christians aren't really anything like that. But again, you'd hardly know it from anything you see in mainstream film or on regular TV programming.
It's unfair, I guess, but it's also true that it's just human nature for a group to be unfairly broad-brushed because of the actions of the loudest, most ignorant, and most extreme, even if in their very extremity they violate the actual tenets of what allegedly makes them members of that group. You would hope some of the people outside the group who keep telling everybody how much more enlightened they are (the anti-religionists, I mean) would make that necessary intellectual move that would make them avoid false assumptions about whether a majority of any group ought to be characterized by the worst in it. But that's a different subject, I guess.
In short, I think you're onto it. For some reason, it just pisses people off entirely for characters in a film to go to church as anything other than an empty cultural activity, or to say something about what God would want, as if no people in the United States ever did that; but the same people have absolutely no problem with characters acting in selfish, shallow, sexually irresponsible, and brutal ways on film. Or, really, having some religion other than Christianity (such as those depicted in the sword-and-sorcery stuff). It's just this massive offense to a certain segment of the population, and I don't know that anybody can do much about it.
I'm doing a minireview in a separate post, but just briefly, as a former film critic and film student, I really thought MNO was a very good effort, much better than the user-review number, at least as good as (and I think better than) most of what passes for comedy now among mainstream releases, and it probably did about as good a job as you can do in being unapologetic about the religious connections of the characters while not beating the audience over the head didactically with it. I did think there was a little too much neat wrap-up kinda stuff at the end (sort of a "here are the lessons I learned" thing), and I wish the writers had taken another look at that and had redone it. But that's kind of a semi-minor carp about a film that I really thought worked very well overall, quite a bit of very good comedy writing and acting, and for me, way more than the usual number of laugh-out-loud moments, although I guess people raised on Farrelly brothers and Apatow will have trouble connecting, as they would with a lot of other styles of film comedy from previous eras that don't depend on a constant stream of profanity, gross-out, and junior-high sex humor put in adult terms. I thought this film worked, and I thought it was probably the best movie bridge I've seen yet to an audience outside the church crowd.
Incidentally, I think in the long run there's going to be a huge market for this sort of thing. There will always be tens of millions of people in this country, and in quite a few other countries as well, who would like to be able to watch a movie with their kids without being subjected to yet another CGI-fest with the occasional tiresome poopoo-caca humor (for edginess or naughtiness, I guess...something). If a label is funded well, and that label gains a reputation for being trustable so that parents to whom this sort of thing matters (I'm one of them) know they can watch it without the usual endless calculations of whether there are too many beheadings or shootings or naked body parts (is a brief flash of breast okay? maybe in the bath? maybe for the 16-year-old but not for the 12-year-old? and so forth) or profanity (is one f-word too much in an otherwise worthwhile film? how about five? 25? how can you do a film about gangsters without profanity? etc.), there will be a developing market for it, I absolutely guarantee it.
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