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How did MTV become the Ridiculousness network?


https://www.theringer.com/tv/2020/9/15/21436802/mtv-ridiculousness-rob-dyrdek-reinvention

"Turn on MTV—on any day, at any time—and you’re likely to find an episode of Ridiculousness, a home-videos-ripped-from-the-internet-style show hosted by skateboarder Rob Dyrdek," says John Gonzalez. "Actually, is he still a skateboarder? Is that how he identifies these days? He’s 46 now and Ridiculousness is his third show for MTV, following Rob & Big (RIP, Big Black; do work for eternity, son) and Rob Dyrdek’s Fantasy Factory. It has been a very long time since Dyrdek was just a skateboarder, and he has made oodles of money since then as a reality show star." Ridiculousness, he says, "is on all the time. All. The. Time. ALL THE TIME. That’s not hyperbole. The night before I started hammering away at this story, I turned on MTV around 8 o’clock in the evening. Ridiculousness was on. And it stayed on. It wasn’t until 11 a.m. the next morning that MTV took a break from the show to broadcast Men in Black. But unlike the protagonists of the sci-fi buddy-cop comedy, MTV and its parent company, ViacomCBS, have no need for a memory-wiping device. Apparently, consumers are willing to watch repeat programming with their memories fully intact."

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It truly is weird....they really show no interest in trying new shows.

This is like idiocracy type stuff. Just 24 hours of people doing dumb stuff.
Hopefully they can progress to a show dedicated to getting hit in the balls

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https://chumley.barstoolsports.com/union/2020/05/04/77abb4f5.png

https://www.lipstickalley.com/threads/so-is-ridiculousness-the-only-show-on-mtv.3703291/

https://www.lipstickalley.com/threads/what%E2%80%99s-up-with-mtv%E2%80%99s-programming.3571818/

https://www.reddit.com/r/television/comments/isy9hp/question_has_mtv_gone_out_of_business_and_they/

Music Television has been up and running for about 40 years now; for a long time now, every time I pass up the channel, all I see running on the channel, is just Ridiculousness. I have been wondering if the channel has just basically gone out of business and someone just left it running with just reruns of Ridiculousness. It seems that MTV has become an abandoned channel that just was kept running just for the hell of it. It's been seeming to be going on for years now that Rob Dyrdek has filled up every single slot of MTV. Only here and there, I see movies going on. But it seems MTV has just run out of ideas and/or shows to, well, SHOW. What happened to MTV? What's caused them to just be showing nothing but Ridiculousness 24/7?

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