‘Barbie’ Posts Best Preview Box Office Of 2023 YTD With $22M+

Friday Miday: Warner Bros.’ Barbie is eyeing $68M-70M today, including last night’s previews, for what’s shaping up to be the best opening of the year with $150M at 4,243 theaters. That would beat the 3-day of Super Mario Bros‘ $146.3M. Some rivals see higher like $165M-$170M but it’s still early and everyone is getting excited. Remember, female skewing movies are very front-loaded (remember a movie called Twilight?).