deemed too “experimental” and “not good” enough for big budget marketing
Francis Ford Coppola’s ‘Megalopolis’ Faces Uphill Battle for Mega Deal: “Just No Way to Position This Movie”
The self-funded epic is deemed too “experimental” and “not good” enough for the $100 million marketing spend envisioned by the legendary director.
https://www.hollywoodreporter.com/movies/movie-news/megalopolis-francis-ford-coppola-challenges-distribution-1235867556/share
Not everyone was turned off. “I liked it enormously,” says one specialty label founder, who describes Megalopolis as a “very big film” that “has a real life. … How do you define commercial? You look at movie like Blade Runner and it became so much more commercial than on opening weekend.” Despite the vote of confidence, Megalopolis won’t find a home at his studio: “It takes time to find right match,” he says.
Another studio head, however, was far less charitable in his assessment: “It’s so not good, and it was so sad watching it. Anybody who puts P&A behind it, you’re going to lose money. This is not how Coppola should end his directing career.”