MovieChat Forums > Warcraft (2016) Discussion > Why did Warcraft flop in the US?

Why did Warcraft flop in the US?


I thought Americans were huge Warcraft fans but the box office for America would beg to differ.



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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Terrible marketing for the movie, too many stigma against WoW and video game movies, no name cast, unpopular director, stigma against heavy CGI movies etc. those are mostly the reasons

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None of the things you mentioned are specific to the US.

Or are you saying that the marketing was lackluster in the US but not elswhere?

Are non-americans familiar with Duncan Jones?

Are non-americans more accepting of CGI movies?

Are non-americans less likely to stigmatize video games and their fans?

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Warcraft bombed everywhere for the most part. It was only in China and somewhat Russia where it over-performed. China alone represented over half the gross for this movie.

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you have a point but China is a YUGE country so aren't they bound to have a larger amount of moviegoers? or am I missing something

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Its not just a question of cinemagoers. Due to political ideology issues with Japan and China PC became the only real source of gaming entertainment. The real big game to break into China at the right time was Warcraft (WOW). Its massive in China. Where console games have just started to be allowed in especially Sony ones. Blizzard got lucky WOW came out just as China got into gaming and OFC Warcraft was the biggest western winner of this.

Also China is becoming a richer country with cinema growth coming on strongly to where they think its revenue will outstrip the North America one in 2018-2019.

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I didn't know china had embargos on gaming, that's interesting

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Not a gaming embargo more of an embargo with Japan and USA. No other countries produces consoles so they were just left with PC gaming. Warcraft came out 2004/2005 when PC gaming took off in China.

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That is fascinating

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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I thought they played Starcraft and Diablo already, even before World of Warcraft...

Being a critic is not a real profession, and it sure as hell is not rocket science either

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They did but it was WOW that took off massively first. People seem to forget or not know that China until 2000 was technology wise was far behind most nations until then.

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Warcraft the RTS game and Warcraft 2 came before Starcraft and Diablo.

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I heard it was at least a modest success in most European markets, rather than a "bomb." We all heard the Chinese numbers, but does anyone know if there's a breakdown of how much it made country by country?

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It did not bomb everywhere just in the UK and the USA.

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Wtf are you talking about. It exceeded expectations everywhere here in mainland Europe.

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wrong, it did very well in France, Russia and China, and decent in rest of Europe.
It only performed poorly in USA. which is not a coincidence.

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Here in the UK Warcraft has quite a negative stigma attachted to it with general audiences.

One point I really think is worth mentioning is that Warcraft is the only big summer movie of the year that wasn't a sequel, remake or reboot. I really think this played a stronger roll in the box office than people often give credit too.


My Warcraft review
https://youtu.be/cZrOEg2kUj4

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Thanks for the input.

It would be a total shame if what you're saying is true

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Warcraft is the only big summer movie of the year that wasn't a sequel, remake or reboot.

Holy cow, you're right. That's scary.

Do you think critics (or audiences) are hostile toward new IPs right now?

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yes, they are. And I had warned about this months before the movie's release.

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Because 'Muricans are idiots, LOL :D I saw it in IMAX 3D...INCREDIBLE! JUST! INCREDIBLE! Your loss, 'Murica! 'Muricaaaaaaaaaa! _____, _____!

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Because Americans are retarded, duh.

Just look at their pathetic election. They spent an entire year electing who's going to move them forward for the next 4 years, and they choose a douchebag with bad hair. Clinton wasn't any better either. All this money wasted and they didn't even get a good qualified candidate who's not corrupt. Sad.

Starving children in Africa could have eaten that money.


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I'm sorry what specifically have you done to help starving children anywhere?

Or do you just spend your days being fat and jealous of our country? My guess is the latter. Probably kissed a girl once in your life and that was kindergarten so now you're fat,bitter, and hate the world lmao

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Always some idiot injecting politics into these discussions. I'm sure you are a big Biden fan and think Kamala is African American.

Nice job besmirching an entire country of 330 million people. What a genius.

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I thought Americans were huge Warcraft fans


WOW has many American players, but technically the majority of American public don't play it. Warcraft has actually become negatively associated with gaming addiction ('Warcrack') and D&D-style nerdiness.

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Aight, i thought the trends were the reverse of what you said, i.e Warcraft gaining acceptance rather than the other way around.



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.and then the bong hits him on the head and he falls RIGHT over the realitY

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I think (World of) Warcraft also suffers from being old, in game terms; it's not the current "new hotness" even among the gaming crowd.

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True, true.

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.and then the bong hits him on the head and he falls RIGHT over the realitY

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Who cares about World of Warcraft? Hearthstone (the card game) is the latest Warcraft game. It's way more recent and it's killing it on the app market. Hearthstone is the de-facto card game made for casuals atm. Warcraft has as much to do with this game than with WoW. Maybe WoW hasn't gained acceptance in the US, Hearthstone definitely has.

I bet many who play Hearthstone don't even realise it's a Warcraft game in the first place.

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I think (World of) Warcraft also suffers from being old, in game terms; it's not the current "new hotness" even among the gaming crowd.


There's also the fact that, apart from a few books and action figures, Warcraft had no cultural presence outside gaming.

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But the subculture of gamers who are into it is still quite passionate, as is the fanbase of all three main Blizzard properties (Overwatch would be a fourth but that is the first new one in nearly 20 years).

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What's wrong with D&D style nerdiness? Also, MMORG's associated with gaming addiction is not new, before WoW existed, instead of "Warcrack" there was "Evercrack".

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What's wrong with D&D style nerdiness?


Most people find it too weird or cheesy to take seriously.

Also, MMORG's associated with gaming addiction is not new, before WoW existed, instead of "Warcrack" there was "Evercrack".


It wasn't the first game of its kind, but World of Warcraft has pretty much become the definitive example of an addictive MMORPG.

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See Trump election.

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There are lot of warcraft fans all around the world.

But the movie didn't really hit it's audience. Like there are millions of fans waiting for years but it wasn't all that great.
It had great cgi that wasn't for the mere spectacle of it but was sometimes a little cartoony. The editing is weird and too jumbled or not well paced. You didn't get to know most of the characters. The main human characters were okay sometimes weird but some of them just said exposition or didn't left much of an impact. The orcs were well written and acted but they looked too clean (for the amount of smashing and dicing they do they should be way more bloody).
It was too short showcasing a rather long story. You couldn't get a feel for this world. It's not really the lot of names and locales(for me anyway) but you didn't get the sense of who's who. The general audience needs someone to cheer for. The bad guy (Gul'dan) was okay but not much of an impact, he came of 2-dimensional (and he's not supposed to be, he used to be a mistreated creep on Draenor and they didn't show any of that.) They could have shown a lot more of the orcs' getting to know Azeroth. The story felt like it took not months but 7 days.
I say all the creators' intention and understanding of the world was on point, no doubt, and this story is hard to adapt. The movie was just a weird, messy, unfocused product that cared way more for sounding and looking epic and fan-service moments. I actually like to call it fan-service-placement "Look, there's a Murloc! That's in World of Warcraft! We spent 20 hours on that one murloc!" (Seriously, what was the point of that one Murloc in the foreground?)

"But they knew they f**ed up." James Rolfe as AVGN

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I guess I can agree with a lot of that

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But the movie didn't really hit it's audience.


That depends on which audience you're talking about. It really had to satisfy two audiences to be successful, pre-existing fans and newcomers. Well, the movie seems to have support from WoW fans but may of alienated newcomers.

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Unfamiliarity with it and the stigma of a game film. For most non-gamers fantasies such as this based on a game does not have the same respect/weight as LOTR.

I didn't watch it when it first came out tbh and I watched it later which I thought was just ok. For some reason, I decided to rewatch it just now and found myself liking it much more the second time than the first time.

If a sequel or trilogy does come out, I will certainly see it in theatres now.

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