Why did Witchita like Wendy exactly?

It's been years since I've seen this, but something that never really made sense to me was why Witchita had such a strong draw to Wendy? She wasn't the prettiest girl there (Pixel was), she wasn't the smartest (Talia was), she wasn't funny or interesting (Talia, Pixel). She was just superficial and phony. It just didn't make sense to me.
I'm not even saying that Witchita was such a great catch, but at least they described his allure in the whole reclusive, pseudo-philosophical (emphasis on the pseudo), mysteriousness he slathered on himself every morning like cologne.

Bender: No! I want to live! There are still too many things I don't own!