Going by the canon of this movie and nothing else, the house had gained some notoriety since Nancy lived there. Grady mentioned a girl going mad there. So the back of the cover probably just meant that the house had a sinister local reputation. This would seem to be true later, when Jesse argued with his dad, about how his dad got the house cheap due to the happening of the first movie.
Later movies referred to this house as being where Freddy had used to live. But I don't believe that was ever mentioned in the first couple of movies.
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