It's time to boycott AMC Theaters. They are overrated anyway

AMC Theaters Preparing to Opt Out of MoviePass Program 16 Aug, 2017

“While AMC is not opposed to subscription programs generally, the one envisioned by MoviePass is not one AMC can embrace. We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program.”

With AMC being the first theater chain to push back on this new package from MoviePass, it will not be surprising if other theaters follow suit. Not only could this plan backfire should MoviePass ultimately raise their prices back to what they’ve been before (between $40-$50 per month for a similar deal), but AMC also notes the impact it could have on the film community in general.

Less money being spent on tickets would result in every single film that hits theaters making less money. Instead of diehard fans of specific franchises seeing the biggest blockbusters multiple times in theaters and spending the average $8.84 per ticket (figure based on an early 2017 report), they could see it every single day it is in theaters for less than $30 potentially.

Theaters make a fair share of their earnings from concessions to begin with, so really they should want as many people in their establishments as possible. But, the potential negative outcomes in the long run may not outweigh the short-term gain AMC and other chains could experience. With MoviePass’ new deal so fresh, this will undoubtedly be a story that continues to develop. For future updates, continue reading Screen Rant to stay up to date on MoviePass.

http://screenrant.com/amc-theaters-opt-out-moviepass/