The CW boss' goal is to be considered among the "Big 5" networks

https://variety.com/2024/tv/news/cw-dennis-miller-brad-schwartz-liv-golf-1235912317/

Entertainment president Brad Schwartz wants The CW to be considered alongside the "Big 4" of ABC, CBS, NBC and Fox. “We have ambitious goals, but we recognize where we’re coming from,” Schwartz said at the TV press tour. “We’re the underdog competing against titans. But ultimately what we are striving for is to have everyone stop writing ‘Big 4 networks’ and start writing ‘Big 5.’ We know it’s gonna take some time, but that’s the goal.”