Ah, semantics. Apparently you haven't heard the expression (idiom), "Do yourself a favor..."
"Do yourself a favor, and book a full day at the new spa."
"Do yourself a favor, and get braces with the generous dental plan."
"Do yourself a favor, and cast yourself as a lead since no one else will."
Like the show or not, let's be perfectly frank here:
do yourself a favor
to do something that will have a good effect on you or give you an advantage
Why don't you do yourself a favor and take a vacation this summer?
Cambridge Dictionary of American Idioms
If you don't care for the self-favor reference with regard to
Odd Mom Out and it's lead
Jill Kargman - yes, she even uses her first name for the character - it's often referred to as "vanity" or "vanity project" in the film/TV industry.
Here are some shining examples:
https://fadeinonline.com/the-30-worst-vanity-projects-of-all-time.html"Don't get chumpatized!" - The King of Kong: A Fistful of Quarters (2007)
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