...at the same time during the summer. CM would be at the 130 day release mark and Avengers:Endgame would be at the 70 day mark. What a wild ride for exhibitors and audiences!
shareAnd captain Marvel continues to garner revenue that speaks to a model that Marvel is executing to pretty deftly.
Open as big as you can, be as frontloaded as you can be, avoid a crowded field within a 30-45 day window and not worry about creating legs. Force other studios to compete with each other by narrowing the revenue window.
With the number of properties that are under Disney they have to slice up holidays in 12 months to fit quite a bit of movies into them so they are not cannibalizing their own properties.