Will this movie bomb?


Lionsgate has been known for it's poor marketing for it's animated films. Could this movie underperform like Norm of the North did?

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It might. If it's poorly marketed.
The bronies and Pegesisters will see it on day one.

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The only similar property I can think of is the Powerpuff Girls, which was the most popular show on Cartoon Network for several years, had a large following among the older crowd, and its movie bombed hard.

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I have every intention of seeing this opening weekend with my parents. I'm dying for this film. :)

Brony who is also a Metallica fan

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I would say it greatly depends on how much they make the movie its own animal. Depending too much on series-based material often dooms 'franchise' cartoon movies.

Treat the story as it's own independent work and focus on making sure all the story dots are properly connected.

Then at least the movie itself will be solid and everything else is up to marketing.

That said, the franchise is very well-known and I suspect even an average-level story will be profitable.

As long as it's not a complete disastrous fan-fic 'Star trek Nemesis'-style mess of a story, it should perform adequately.

If it turns out to be something truly special, it could go well-beyond.

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If I'm not mistaken, the Sony email leaks showed that they received and critiqued an early MLP movie draft, and the main criticism was just as you said: it expected the audience to be familiar with the show and characters, and was an alienating experience as a result. However, the known plot details were also radically different from what we know about the movie now; not to mention, it came before McCarthy herself was attached to screenwrite with Rita Hsiao. So if this email is real, then we have no reason to worry because 1.) We can trust the writers to handle this kind of criticism, and 2.) We don't have to live in a world where Sony Animation got their grubby hands on My Little Pony.

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Also, Lauren is writing for the characters. She knows very well how to 'introduce' characters to their new audience quickly and succinctly, while weaving in world details naturally with their dialog instead of having a pony say something blunt and forced such as, having Rarity spout out at the beginning, "Oh look, there's Princess Celestia, the alicorn who raises the Sun and rules the country now alone instead of her sister who turned into a villain called Nightmare Moon and was banished to the Moon by the Elements of Harmony, which are six magical gem things which we'll probably need to find at some point."

To which Pinkie would become annoyed and reply, "Gee, thanks for the infodump, little Miss Exposition."

Faust won't be doing that.

I probably would... trolls gotta troll, after all. 😜

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Lauren is writing for the characters


Where did you hear that? That doesn't even make sense.

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Uhm... go to the page for this movie. Look at the writing credits. She's listed there.

You do not Internets very well, do you?

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I don't think you know what that means. That simply means she created the main characters. You seem to think she's writing for them, which makes no sense because A, she left the show a long time ago and has refused to watch the later episodes, so she would likely not want to return for the movie, and B, she is not credited for the screenplay, and it's impossible to write for characters if you are not involved in the screenplay, because all of a character's lines and actions are in the screenplay, so you have to write part of the screenplay to write for the characters. I don't want to insult you, but your ignorance and naivety is childish.

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Well, there was kinda an announcement months ago that she was doing writing for the characters.

I'm familiar with 'committee-style' show and movie writing, which is done frequently in Japan, where a primary screenplay writer includes contributions from a collaborative group.

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Did you even read my post? Where did you hear all of that nonsense?

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All of what nonsense? I heard one announcement. Months ago. And her credit for the characters here in the movie information backed it up.

And it's not my fault if you have no idea how Japanese shows and movies are frequently written. Even some manga are group-written, such as the Clamp series or Tsubasa Reservoir Chronicles and Xxxholic.

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You have really bad reading comprehension. And you brought up japanese stuff out of nowhere.

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Lauren is only being credited for having created the characters in the first place. It's the same as crediting her in Equestria Girls, which she had zero part of and wanted nothing to do with. In fact, she hasn't been directly involved with My Little Pony in any shape or form since Season 2 ended.

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I was going on information I had at the time. That information was borne out by the credit given here, and the notion of committee-style script-writing which I am familiar with from many Japanese animated productions.

I know now that Lauren's not involved in the movie, and was only clarifying what gave me the wrong notion.

Is that clear enough?

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Hearing this new synopsis... ehhhhhh...

It now ignores far too much from the series and shoehorns in too many new 'important' characters and races. And it's clear the musical celebrity talent is going to be there just to sing a song and have little to no involvement in the central plot. That's a very bad omen. It hints of 'filler'-type time-wasting in a movie that already feels too crowded to fit the whole story in its limited time.

There's going to be no time to properly introduce all this new material AND establish this alternate universe Equestria properly in just one movie.

It looks to me that they went from one bad writing extreme to the other, retelling too much of the world in far too little space to cover all the radical changes, leaving both new viewers and fans unsatisfied with the result.

I go back to my original opinion that this movie should have been a cinematic retelling of the Nightmare Moon story, filling in at long last all the blanks in the story that STILL exist after 6 seasons and making NMM a more sinister villain than someone who just makes trees have scary faces and sticks thorns in a manticore's paw. Then, once this cinematic Equestria and its lore are established, they could branch out and develop in a different direction than the show. Marvel did something similar: give new audiences and old fans a bunch of movies introducing the cinematic world, build it up, demonstrate that its different from the comics but is itself its own complete universe, THEN get down to the deeper storytelling once everyone knows who's who and what's going on.

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I honestly can't imagine that happening. Outside of the big blockbuster franchises like Marvel/DC and Star Wars and YA ones and whatnot, the biggest box office smashes tend to be the animated family films (whether or not they deserve it.) MLP:FiM, despite not being Disney/Pixar, is made with great care and appeals to all ages. Critics shouldn't have much to complain about, hopefully. Norm of the North, imo, deserved to bomb. But it also wasn't a continuation of a much-beloved and popular cartoon that's known for beautiful animation, great characters and storytelling, and wonderful music. It was just...utterly cliche, predictable, forgettable CG stuff, you know? And you could tell that from the trailers. No offense to anybody who likes NotN, but I think most people who saw it didn't. So Lionsgate ought to realize the difference between the two and give MLP a reasonable marketing budget.

Speaking personally...this is by far the most exciting movie of 2017 (and I went over the entire list!) It's the only one I'm 100% sure I'm buying a ticket for and not just waiting to Netflix. :D

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Probably. They need to hire the crew from Illumination.

Whatever you are, be a good one.

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The film comes out the same weekend as Kingsman 2 and Blade Runner 2049. Lionsgate/Hasbro is really gonna have to start the marketing fairly early if they want to compete with those films.

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Yeah, I hope they'll get a real jump on it.
I'm interested in Blade Runner, but probably only enough to rent it soon as it comes out on video. :3

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I have a feeling it's not going to do so well with the critics. It looks like it's falling into the trap of trying to shove far too much into the movie and leaving out all world- and character-building and lore-creation. It's going to end up being frantically paced and poorly plotted. I have NO doubt that the villain is going to be ludicrously over-powered, succeed thanks to idiot-balling and worfing of our heroes; and then eventually get beaten by sheer plot convenience at the end by a completely out-of-the-blue Deus Ex Machina, and then they'll sing about friendship.

Critics are going to eat it alive. Heck, they'll be far better-written, well-spoken and more convincing villains than the movie's.

And then coming out against two movies that are going to be promoted like mad... and considering it just doesn't look like it's going to appeal to anyone other than little girls and hard-core bronies who love anything pony-related in the same way Star Wars fanboys still defend "Attack of the Clones" (only there are far fewer pony fans than the tens of millions of die-hard Warskies).

I'm really of the opinion now that they've squandered their chance to create a good animated cinematic universe. From the get go, the writing was going to be CRUCIAL to attracting large numbers of new fans and keeping the bulk of the old.

I think they blew it. This looks like a mish-mash of several random unrelated cartoon tropes and G1 Pony nostalgia. They threw in Sea Ponies, for crying out loud. Why? Are they suddenly going to be strong enough to fight the supervillain? Even in "Escape from Midnight Castle" the seaponies were practically irrelevant and only there for the toy line advertising. And pirates happen. Because apparently there was a longing for pirates in pony... who are anthropomorphic cats and parrots... uh-huh. So three more races appear out of the blue who are likely going to inspire absolutely no scientific curiosity from Twilight despite them being creatures she's never seen or heard of before because that would be what would actually happen if series continuity mattered... which it clearly doesn't since there's no trace of Discord, changelings, Tirek, Sombra, etc... all of whom should have prepared the Mane 6 to fight effectively against a rather blunt and predictable villain archetype, as well as learning not to stand around stupidly doing nothing.. which I'm quite certain they're all going to do when he shows up. Luna and Celestia will be taken out in the first minute or so after he shows up without putting up any sort of fight.

And we have a unicorn with dark coloration (and red mane), a broken horn, and a scar on her face. And of course she's wearing black armor. Do you have any idea how many terrible fanmade pony villains in both picture and fanfics there are that look exactly like that? And her name... there is nothing that screams BADLY WRITTEN GENERIC VILLAIN more than a name that is CLEARLY a villain name... as though her parents knew she was going to be evil from birth. Consider other pony villains: Starlight Glimmer, Sunset Shimmer, Trixie Lulamoon... those are just names. And none of them were dark and brooding and had scars or broken ANYTHING! Nothing about them outwardly cries out I'M A BAD GUY, because a good villain is one who's villainy is apparent from their ACTIONS, goals, and motivations and NOT solely from their name and appearance. When every physical characteristic pummels you in the face with the knowledge that this is a villain with a tragic backstory (another god-awful, overused, badly-utilized fanfic-laden TV trope), then this more often than not suggests that the STORY cannot back any of it up, and so physical traits must cover for a lack of personal characteristics and personality overall.

If they wanted to do a sea-themed movie, then leave out the generic overpowered super villain. Have them go on a trip that goes afoul, or they run across a sea demon and have to help the sea ponies defeat it. Or do something with the Atlantis idea: looking for the lost alicorn continent of Marelantis. THEN seaponies and pirates are a logical fit to the rest of the plot and need no additional explanation or introduction.

I have rarely seen a movie where EVERY additional piece of information I hear makes me groan and reflects so poorly upon it. It's as if every bad fanfic I've ever viciously torn to pieces somehow congealed into one Smooze-like abomination and oozed onscreen. This was basically one of the lists I compiled when the movie was first announced of what NOT to do. You CAN make an independent alt-universe, but only to an extent! If you do that, you must keep in mind what DIDN'T happen thanks to the changes you've made in the history, and the characters must then change their personality and behavior accordingly. But this is very hard to do successfully, and is a huge risk when the fanbase is already small.. you risk alienating your core audience AND confusing new viewers if you haven't fleshed out the alternate take well enough.

The best bet would have been to take a preexisting story from the show and retell it in a cinematic manner. The Nightmare Moon story would have been perfect for this. The basic recipe for the characters and world is already there to spice up and decorate with flourishes. The original story could be elaborated upon, made more dramatic, filled in all the gaps in the original tale (which are still unexplained in the show). And then if that movie's a success, THEN you can begin to steer your cinematic universe in different directions. But you never want to upend everything from the start and simply throw a dozen disparate concepts onto the screen simultaneously.

All I can hope at this point is that some of those characters went into major redesigns early on and look very different now and that the recent synopsis release is an absolute fabrication.. because otherwise this is going to be dismal for all but the most pathetically desperate and delusional fans.

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This will inevitably tank hard.

You said it yourself pal, we're the guardians of the galaxy!

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