Thirty Seconds To Mars 'Joke'

Okay, I don't really get what the joke is supposed to be there. In the trailer, what happens is that Samberg is butt-naked on stage (which given he has a mic-pack hooked up to him, I'm not sure where he can hook it onto if he's not wearing pants but whatever), that one guy tells him he was naked for 10 seconds, Samberg says it's a third of the way to Mars, and the other guy explains that 30STM is a band and not a meme? So what's the joke, that people in our society try to make memes out of the most random things, even if they don't make sense? I don't know, that just came off as really forced and stupid.