Readers Are Abandoning Marvel Comics After Social Justice Invasion

Why the hell would the studio want to follow this asinine social "justice" path that is dooming the publishing side???

http://www.breitbart.com/tech/2016/07/07/marvel-social-justice-insanity/

“We’re seeing the worst falloff of Marvel and DC sales in the store’s 38-year history,” complained one comic book store owner in an industry forum. “Both companies are losing established readers who no longer feel that the company’s output reflects the sort of comics they enjoy.

“For the first time in store history, yesterday’s Marvel FOCs saw us ordering single digits on more than half of the line items in the Marvel section.”

Marvel’s readership is souring particularly fast. With the exception of some big-name comics whose characters have, thus far, escaped the SJW purge of anything remotely resembling a straight white male, Marvel readers are simply going elsewhere.

Marvel have radically altered their classic characters by giving in to calls for more diversity, leading to a black Spiderman and female Thor. This has effectively turned the company into a multi-billion dollar feminist zine publisher.

Here’s a newsflash for Marvel: race-baiters and gender warriors who complain endlessly about the “lack of diversity” in comic books don’t buy comic books. They’re interested in identity politics, not fun.

When your customers — lifelong comic fans — pick up the latest issue to find a smorgasbord of irrelevant, hectoring social and pop culture commentary, they probably won’t buy the next issue. Not because they’re sexists and racists, but because the stuff you are publishing sucks.

People read comic books to escape the real world, and readers have had enough of being called privileged cis white men, or misogynist MRAs, in the real world, let alone the one place they get to escape it. If you want to put these things in your comic books, go ahead, but readers are just going to stop buying them.

Marvel is stuck between appeasing gobby SJWs, making SJWs mad by appeasing them and then attempting to fix an even messier situation than just giving the blue-haired elephants a much need middle-finger. They’re not too worried now, given the success of superhero movies at the box office.

But while the company is making bank from Hollywood, hoping that audiences remain enthusiastic about increasingly desperate franchise crossovers, there’s trouble on the horizon, not just for the studio’s core intellectual property, but the creative integrity of its work, too. Serves them right.

Charlie Nash