I think the majority of us Brits are always going to leave out the 2nd syllable 'ah' and pronounce it 'Porsh' simply because we don't generally like pronouncing foreign words and names in their native tongue. All of the dozen or so Porsche owners I've known in the uk have without exception pronounced it as 'Porsh'.
I deliberately didn't watch any of the ill-fated Chris Evans series of Top Gear so can't comment on his use of wording but going back to our favourite trio would anyone else agree that Clarkson used to pronounce Aston Martin as 'Astin Martin' and James May would say 'Rules Royce' instead of Rolls Royce?
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