OP, you listed a lot of animated/Pixar movies and pointed out how they were rated PG. Let me point out that those movies also suck for anyone above the age 7.
Maybe one of the reasons ParaNorman was actually a great movie(even among older people), was because it wasn't catering to overprotective conservative parents that are too afraid of their kids seeing that gay people exist, even in movies. Your kids hear worse language in kindergarten; I think I learned every single word there was to know by 1st grade! Your kids hear worse just cruising around the grocery store, listening to foul people on the phone.
The kids that were in my theaters audience were chuckling hard at a lot of that "inappropriate" stuff, and even the lifestyle choice at the end(literally even 5 year olds). Staring at a butt on the tv? C'mon, that's funny, and that's something most parents could probably relate with(they're gonna' catch their boys doing much worse than this soon)
You also stated that a movie "aimed at kids" shouldnt have sex and bad language. Well, it doesnt. There was no sex, and the language was tame and appropriate. The "bad words" weren't used in any negative ways.
I'd also like to point out that it's a PG rated movie, not a G rated movie. Aimed at kids? No, aimed at family's, just like most PG movies are. Aimed at older people like me as well, that love stop-motion.
You can't make a financially successful movie that just caters to 7 year olds. You have to know/expect by now that a lot of these family movies are going to have some more mature stuff in them, as well as some references that only adults may catch on to.
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