One big reason Jori was so popular was because Victoria Justice and Liz Gillies had an onscreen chemistry that mimicked a real Lesbian couple, or any couple for that matter. This is the primary reason they were so popular; it wasn't just the titilation of two hot girls "gettin' it on" that fueled their fandom... Which is mostly females, straight, and/or Gay.
When Liz and Victoria were on screen (depending on the writing) you could see they were both equals even when Jade thought she was better than Tori. There is double irony here as well since Tori was supposed to be this awkward, meek girl trying to find her place, but then paired opposite Jade and she became the strongest of all the characters simply because Jade unapologetically forced her to be. That's something real couples, regardless of sexual orientation, do and this just came across as a happy accident as the series progressed. Not even Liz and Avan had that kind of chemistry and they were the canon (straight) couple, ironically.
If this had been a more adult show, or at least, one squarely aimed at older teens and 20somethings, they could have had a lot of fun with the Jori pairing, and I don't mean teasing the fan base like Dan did in his lame attempt to pander and/or increase ratings. They could have acknowledged Liz and Victoria's Gay-straight chemistry in a humorous way like Cougar Town acknowledges Jules and Ellie's banter even when their characters are strictly platonic friends.
Tori: You know what I'm thinking?
Jade: That we should kill Beck, bury him in the backyard, get married and raise Cat together so she can care for us in our old age?
Tori: No. Although, I think it's sweet I'm your first choice when you want to finally bat for the other side. We'll make that plan B in case neither of us get married in the next 30 years, OK?
Jade: OK.
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