MovieChat Forums > Untraceable (2008) Discussion > Notice the obvious sponsors?

Notice the obvious sponsors?


Don't you just love advertisers selling their product in movies. This one was more obvious than others. Windows Vista was a big one (all the FBI agents are using it) OnStar with her card (the scene was pointless) SpoofCard and the Blackberries. I am sure there are more, but the big laugh was the guy downloading pirated movies... sort of an anti-piracy commercial with the FBI agents showing the guy the warning on his burned DVD.

Does anybody notice any others?

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I noticed the vista alot.

Espeically the ne at the womens house.

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saw the movie last night. entertaining, just that. and about the post, I noticed the Dell computers.

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All this promotion must have nothing to do with the fact that Vista is on MOST PC's or that Dell sells thousands of computers to the government or that GM sells thousands of cars, with OnStar to the government right? You are all idiots. These are the things that make a movie more realistic. I own a Dell, I run Vista and I own a car that also amazingly enough has On-star...I don't pay for the service anymore though. Almost everyone I know owns a Dell, or if not a Dell then a computer running Vista. Suck it up and stop being stupid.

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OKay kindred090 I'll give you Dell, and even go as far as to say the OnStar thing wasn't intended as product placement but the result of a writer trying to be in sync with the modern age (as this movie tried to do a lot of). BUT ... Vista was blatenly placed in prime position in the movie. True all new dells come with vista but that dosn't mean that you need to get to the internet via a giant windows logo as Lane's character does multiple times in the movie. Every machine could have been running vista and we may never have known it if it wasn't for pasting of the "flying Windows" on the frontpage of every FBI computer. On a side note I think it would have been hularious if the killer was using a MAC!

Evolution is a fact, not a theory. - Carl Sagan

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[deleted]

I agree here with rexcass2185.

I seriously doubt the FBI would use the annoying Microsft start page in IE, they'd probably have their own internal site...

Come to think of it; it didn't look like they were USING IE...

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No browsers except IE is good in large enterprises, due to the simple fact that IE can be controlled by administrators using Group Policies and Firefox or Opera can not -- so far, at least.

They would be using IE, but of course (agreed here) without the Microsoft webpage. Most large corporations always have their own intranet webpage as start. Would have make big sense to have internal news page on the FBI machines.

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Ummm .. no. They use IE because IE is the most common web browser and the most likely one to be targetted by the folks they are ensnaring. I mean, you remember the whole popup-avalanche scene at the beginning, right? If they were decently-administrated machines, they'd have popup blockers on and that wouldn't have happened. But, for the role they are playing (ie, playing unsuspecting rubes to draw in criminals), it is VITAL that they use the least-secure, most-uninformed platform around.

That platform, of course, is IE running on Windows.

Of course, I do find it funny that Microsoft apparently PAID for this honor instead of asking them to make it less obvious that IE is the tool to use to have your virtual machine pwnd. Maybe MS figures the folks who would see this as less than a stellar recommendation for IE already know that IE sucks.

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You are ignorant if you think they used it for "realism".

"Hi onstar, whats going on with the traffic here??" "Oh there seems to be an accident 100 yards up" "WOW THANKS ON STAR! I WOULD HAVE NEVER MADE IT HOME WITHOUT YOU! WHAT A GENIUS PIECE OF TECHNOLOGY!"

Yep, that ONE scene made the movie VERY real.

THESPIANS SUCK.

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The scene was foreshadowing. People gawking at the accident at the side of the road -> morbid curiosity -> people logging in to see someone die. Struck me as incongruous at first as well, then it slapped me upside the head how obvious it should have been.

IMHO, what bothered me the most about that scene was the unprofessional slang the OnStar operator used ... I forget exactly what she called it, but it wasn't what I'd expect a trained customer service rep to say to a caller asking how to get out of traffic. It was a lazy way for the script writers to get a minor character tsk-tsking morbid curiosity in people. Again, not the image I'd expect a large sponsor like OnStar would be comfortable promoting of itself in a major movie.

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i was fully expecting OnStar to save the day at the end when the killer uses her car to drive to the final site.

i mean, why set up OnStar earlier in the movie, if not for that exact reason?

also: anytime a brand name is used or seen onscreen (Vista, Dell, blackberry), it's been paid for (or at the very least, cleared). otherwise, they just wouldn't show the windows startup image. don't be naive, "realist" doubters

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[deleted]

It might have been product placement but the OnStar was also to establish the killer had means to speak directly into the cab of the vehicle, as used later. And would you have preferred our government use Linux or Windows 95? It was either going to be Vista or Mac, and while Mac tends to own the graphical world, Windows owns most business environments. It almost makes sense to see Vista. Also this movie had a technical theme inherit to its own nature practically making Blackberries and other phone/internet devices nearly required props. How else are millions going to tune in so rapidly... telepathy? Commercialism sucks, no doubt, but so do ill-informed semi-trollish posts.

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I have seen many movies with computers running windows but have never seen the windows logo in a film until this one!

Evolution is a fact, not a theory. - Carl Sagan

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the producer of this movie was murdered in new york 2 weeks after finishing this movie and a picture was posted on yahoo groups of his body before the police got there!

Its turned out nice again :)

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A. What the hell does that have to do with anything being discussed here.

B. Bullsh!t

Evolution is a fact, not a theory. - Carl Sagan

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[deleted]

Agreed.

These Windows computers and BlackBerries are just signs of our time -- you would expect the FBI to use BlackBerries or MS Windows Mobile as they are the most controllable mobile handheld units. I know US MoD uses them, with IT Policies you can tighten them up and secure to the teeth (turn GPS off by IT Policy and do some other things if you want a high-sec environment). Would make perfect sense for FBI to use them as well -- way to keep always on top of your job. Obama used BlackBerry as well, btw.

I also saw Windows Mobile device that the protagonist was using. It was branded by Motorola, but obviously was a WM device.

So what? They are part of life. You wouldn't really expect them to specifically debadge everything coming... like a Ford or a Dodge.

Also, her car was a "Saab 9-7x (2006)" -- so what? Yes, that's a product placement all right. But as long as it's not getting undue emphasis -- I'm all right with it at all. In fact this brings reality to the movie. Love this.

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Also, they need to use Windows so they can be hacked easily and thus track down the hackers. If they used Mac or Linux, there's little chance they could have gotten malware so easily. Also, it's obvious that it's product placement because nearly everyone hated Vista; that's why Microsoft came out with Windows 7 (never mind that it's actually Windows 6.1) so quickly.

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and all the pepsi stuff lol

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They take to long to find the killer because they used Vista

with Mac OS X they will find it in a couple of minutes using Spotlight

thats for sure

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And they could've just asked OnStar to locate the killer! :P

PD: I also noticed how they focused on the girl saying: "mooooom the TiVo doesn't work"

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the cameras the guy used were all sonys. screen gems and sony work together on a lot of films. it makes sense the sony cameras would be used. i have worked on a few screen gems pictures (im a steadicam operator) and if we shot on video we always used sony f900s (cinealta's.. george lucas first used on the updated star wars films a few years back)

that phone the skating protagonist guy was using was a htc mogul. i had one. it does indeed run windows mobile.

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Well like it or not, this is the future of the film industry... films filled with advertising.
Because of the rise of pirate and downloaded films, companies will let other companies pay them for screen time and your attention, so it wont matter if you pay for the film or not, at least some profit will still being made from the production.

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I saw a DELL case that had been opened and used for parts.

I am not Good Housekeeping. I do not endorse other people.

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The AQUAFINA water vending machine was quite blatant.

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