The most disgraceful product placement I have EVER seen...

I do think it's disgusting how much product placement is everywhere these days and how it's all tied up into movies. But it seemed that the "Intel" logo served to show that Mimzy was created on Earth and not from, say, another Galaxy. Although any logo would have served and I'm guessing that Intel paid a good chunck of change to get their logo used.

Product placement in movies certainly set a new milestone with The Island

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Thorpe89

Why does everyone get so worked up about product placement?

In real life, people use brand-name products. It is a fact. Doesn't bother me much unless it is really blatant, but I thought it was fine in this movie.

I'd rather see someone in a movie or on TV drink a "Coke" or "Pepsi" than a "Soda". It makes it seem more realistic.

In fact, I'm actually interested in seeing the "movie" coming out soon that is basically a long 10-minute ad for the "I-Phone killer" cell phone. It is a blatant movie/ad/product placement, but it looked entertaining enough to be worth the watch, plus I'm interested in finding out what the "I-Phone Killer" can do.
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Jesus wasn't a homophobe.

I think it was explaining Mimzy on a level kids would understand. They could have examined the thing and gone for big exposition about nanotechnology and such, and kids would go "huh???" But put in something they DO understand, something they are familiar with "Intel is inside computers, I've seen that on the TV. Ah, so Mimzy is a computer!". Simple as that. They could have put an AMD chip inside, but I don't think kids generally would have "gotten it".

Kids are all about brands, Its the way our society has brainwashed them. Kids don't have "portable MP3 audio players", they have iPods. They don't wear "trainers", they wear Nikes. They don't drink "soft drinks", they drink Coke or Sprite. Mimzy isn't an example of a "nano-tech supercomputer", it's an Intel PC.

I personally hate the brand-culture, the sooner it is removed the better our society will be. But since it's here, we shouldn't shy away from products just because we're concerned about "product placement" (the horrorrrr!).

How many times has the "star" of the movie been a brand-name car? Herbie? I don't see people suggesting the film-makers should design a completely new car just because they don't want to place brand cars in their movies. People drive Fords in real life, they drive them in movies. If you have a movie with kids, show them drinking Coke, like normal kids. Show them playing a Playstation, like normal kids. To do so grounds any movie, particularly fantasy movies, in some kind of day-to-day reality that the audience is immediately familiar with, so they can identify more with the characters onscreen.

in addition to the other comments, yes product placement can be annoying, but it takes money to makes movies. and special effects cost a lot of money. so in the case of this movie "Intel" gave money to the movie makers in exchange for using their logo.
what's the big deal? instead of saying a special thanks to intel at the end of the movie, they just incorporated it.

think of nascar. the drivers are sponsored by other companies and in return they put their logos on the cars.

i'm proud to admit to never have watched a "reality" tv program!

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It's not product placement. The rabbit doesn't actually exist.

It was funny. I wouldn't be surprised if 'intel' showed up in some futuristic realm, everything has to start somewhere.