All the things people are writing here are true, but if the show had been truly great it would have weathered those things. The real thing was that somehow it just never gelled enough. Perhaps it was too personal to Aaron Sorkin. I mean, he's writing a show about writing a show. He didn't have the position of a dispassionate observer. Matthew Perry in a lot of ways represented Aaron and Brad Whitford represented Tommy Schlamme. The trials and tribulations on the show must have been somewhat similar to the ones they had on Sports Night and The West Wing, the first cancelled and the second abandoned by them after the fourth season, neither one a happy ending.
if you compare to The West Wing, which was very successful, TWW had the notion that everything in it was extremely important. The presidency and the country's future was at stake, week after week. But on Studio 60 obviously that's not the case. Nor should it be. But if you want to have the same impact, you need to replace that aspect of the show with something else. Humor would have been the natural one to choose, but it was only occasionally funny. They tried serious drama, but only at the end when it was too late. Maybe if that had come sooner.
It ended up being a "sort of" a show. Sort of comedic, sort of dramatic, sort of meaningful, and so on, but it failed to grasp any of these options strongly enough to grab a big audience. You more admired the show than really enjoyed or obsessed over it. America didn't take it to heart. It didn't endear itself to us in that same way.
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