Why did it bomb at the Box Office?

I know some people will try and argue it was the negative reviews, but Sandler's movies have never been a hit with critics so it doesn't make sense to say this one flopped because of bad reviews. It also came out at a time where Sandler's comedies were all grossing over $100 million each, yet this one only made $23 million when it was released.

Why do you guys think this was a flop, especially being released at a time when most holiday themed films are. Do you think people just weren't interested in a PG-13 animated movie because that's the only reason I can think of why it might've not done well.