Marz Barz, I think in all honesty, nobody really knows why films are hits or flops. It certainly has nothing to do with the quality of a film. This one was excellent and clearly should have had a large audience.
You know billionaire Richard Bramson (of all the Virgin enterprises--Virgin Records, Virgin AIrlines, etc.), I remember reading in his autobiography that he attempted to duplicate his huge success in the music industry by getting into making films, too, but it didn't work for him. He got out of it pretty quickly, and said that with music, it is pretty clear when a song or album is going to be a hit or not, so you don't risk much by signing a group and recording them. But with movies, there is just no telling. Great movies can flop and terrible movies can become huge hits. Bramson was wise to get out and make billions on things that were more controllable.
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